Lifecycle Marketing Contributor
BayOne Solutions - Palo Alto
Work at BayOne Solutions
Overview
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Overview
Title: Lifecycle Marketing Contributor
Location: Palo Alto, CA (Hybrid - 2 days per week onsite)
Duration: Contract (6+ Months - Extendable)
Pay Rate: $45-$50 per hour on W2
Job Description:
What You’ll Do:
- Execute and launch lifecycle initiatives across email, SMS, and direct mail.
- Support strategic development to convert and cross-sell along the customer journey.
- Design and run experiments to drive incremental lifts and gain insights.
- Analyze both engagement and performance metrics to measure performance against goals and track weekly and monthly trends.
- Segment audience to target with customized engagements.
- Collaborate with cross-functional teams, including product, data, engineering, and inter-teams within marketing.
Qualifications:
- Min 4+ years in lifecycle marketing including lead conversion, cross-sell, retention.
- Min 2+ years of hands-on execution experience using tools like Iterable, Braze, Salesforce Marketing Cloud, though Bloomreach is ideal.
- Strong analytical skills to gain insights and measure impact, lift, and attribution.
- Has worked in dynamic and fast-paced environments while wearing multiple hats.
- Highly organized with excellent project management skills, adept at seamlessly managing multiple projects.
Unstoppable Qualities: (Optional: These are nice-to-have’s):
- Experience in the insurance industry.
- Extreme ownership.
- Strong communication skills.
- Proactive and independent thinker (ideas).
BayOne is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class. This job posting represents the general duties and requirements necessary to perform this position and is not an exhaustive statement of all responsibilities, duties, and skills required. Management reserves the right to revise or alter this job description.