Digital Marketing Analyst
Orkin - Atlanta, Georgia, United States, 30383Work at Orkin
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Overview
Responsibilities You Will . . . Serve as the primary point of contact for creating and maintaining a library of campaign, medium, and source parameters for tagging inbound links from digital marketing campaigns to Orkin.com Assist with call tracking provider, Invoca. Maintain a general understanding of how Invoca functions. Set up and troubleshoot out-of-the-box integrations between Invoca and various digital marketing platforms (e.g. Microsoft Ads) Independently pull basic SEO and GA reporting (e.g. website sessions year-over-year, or ad-hoc reporting on agency partner campaigns) Research lead generation and sales performance at a local level using Orkins data warehouse (no coding required) and SEO tools Assist with and report on in-house A/B and conversion rate optimization tests and results Assist with and report on routine marketing performance reporting Assist with paying monthly invoices for the team Perform ad-hoc data analysis based on needs of the business Develop and maintain reports, dashboards, and insights to highlight digital customer trends, omni-channel and digital A/B performance and provide recommendations on areas of opportunity for regional performance Take ownership and organize current and/or create new reports and dashboards The Benefits. . . Challenging position with a financially stable and reputable company Comprehensive benefits package including medical, dental, vision, maternity and life insurance 401(k) plan with company match, employee stock purchase plan Employee discounts, tuition reimbursement, dependent scholarship awards Paid vacation, holidays, and sick leave Work Environment: Opportunity for hybrid office and home-based working arrangements once onboarded and trained. Why Orkin? Orkin is a part of the Rollins, Inc., family of brands. We are a global consumer and commercial service company that provides accurate, comprehensive, and efficient pest management services for both residential and commercial customers. We have over 800 locations worldwide, 13,000 employees, and reach $2B Revenues annually. Our employees help protect our customers where they work, live a play. Are you ready to join the Best in Pests? Voted Top Workplaces 7 years in a row by The Atlanta Journal-Constitution! And now are recognized as a National Top Workplace.
Qualifications The Experience You Will Bring (Minimum Requirements): BS/BA/BBA or equivalent work experience 2-5 years full-time experience with website and/or SEO analytics Intermediate skill with Microsoft Excel (Pivot tables, vlookups, etc.) Strong organization and planning skills; detail-oriented Strong analytical skills Strong communication skills An understanding of marketing campaign tracking is a plus Experience working with, and/or an eagerness to learn, web analytics tools (ie Google Analytics), BrightEdge, The Search Monitor, and CRM reporting Physical Demands / Working Environment: We require the ability to pass a drug screen and background checks. Candidates must have the ability to perform he requirements of the job with or without accommodations. Candidate must reside or willing to relocate to the metro Atlanta area. Are you ready to take your CAREER to the next level? Apply in minutes with a resume even from your mobile device! Orkin is an Equal Opportunity / Protected Veterans / Individuals with Disabilities Employer
Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity