Marketing Manager
Trucker Path Inc. - Phoenix, Arizona, United States,![Trucker Path Inc.](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Trucker Path Inc.
Overview
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Overview
Manages and monitors Trucker Path social media channels, working closely with the team and vendors to create and execute on growth strategies.Follows a consistent cadence of creating and posting high quality social media content that drives brand awareness, product positioning, and demand generation.Individually creates or works with vendors to create marketing campaign content that may include HTML emails, landing pages, graphics, flyers, video, and more.Analyzes marketing campaign performance and assists with the creation and management of marketing reports and dashboards.Assists Marketing Operations with lead loading, management and distribution within the CRM.Works closely with sales teams to gather feedback about lead quality and conversion.Coordinates and helps execute tradeshow sponsorship programs and other external events.Requirements
Qualifications
Bachelor’s degree in marketing, business communications, or related field.Knowledge, Skills and Abilities
5+ years’ experience in B2B marketing roles, ideally with a technology focus.Social Savvy! With a strong understanding of B2B social media marketing, strategies, and tactics.Experience with CRM and marketing automation platforms (HubSpot preferred).Comfortable building simple HTML emails and landing pages from templates.Outstanding written and verbal communication skills.An eye for great design! And the ability to create simple graphics using Canva or similar platforms.Analytical and organizational skills including project management.Team player who can work independently but loves to collaborate.Self-starter who takes initiative, and acts with a high level of accountability.Outgoing, upbeat and positive, with strong interpersonal skills.A passion for all things marketing, and a big appetite for learning!Knowledge of the trucking, transportation or logistics industry is a plus.Some travel may be required.
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