Chief Marketing & Direct-to-Consumer Officer
Get It Recruit - Executive - Junction City, California, United States, 96048Work at Get It Recruit - Executive
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Overview
Qualifications, skills, and all relevant experience needed for this role can be found in the full description below.Are you passionate about the world of luxury wines and eager to be part of an iconic company with a rich heritage dating back to 1976? Our company, a premier leader in the luxury wine industry, is currently at a pivotal stage of growth following a successful IPO in 2021 and strategic acquisitions of renowned vineyards. We are seeking visionary leaders to drive our brand and marketing strategies forward. If you are ready to make an impact in the dynamic wine industry, we invite you to join us in Napa Valley's renowned wine country.Strategic Leadership & Planning
Collaborate with the executive team to refine the corporate strategy and set a clear vision for the brands.Develop innovative marketing initiatives based on market insights and industry trends.Optimize direct-to-consumer business through retail tasting rooms, wine clubs, and e-commerce platforms.Utilize consumer data insights to create customer-focused marketing strategies.Marketing & Brand Positioning
Design and execute marketing campaigns to showcase the company's unique value proposition in the luxury wine market.Implement data-driven approaches to enhance customer acquisition, retention, and loyalty.Utilize digital marketing to reach new audiences and foster a community of wine enthusiasts.Product & Market Innovation
Lead product development efforts while maintaining high-quality standards.Encourage creativity within the marketing team to develop groundbreaking campaigns for trade and consumer markets.External & Internal Communications
Support the CEO in media engagements and maintaining cohesive brand messaging.Improve internal communication strategies to promote collaboration within the team.What Will Make You Stand Out
15+ years of experience in strategic marketing leadership, preferably in luxury, lifestyle, or beverage sectors.Proven track record of driving business growth through innovative marketing strategies.Proficiency in managing performance metrics and ROI with a strong business acumen.Extensive experience in digital marketing, including SEO, PPC, social media, and content marketing.Ability to build long-term relationships internally and within the industry.Educational background in marketing, business, or related field; MBA preferred.Join Us This role offers more than just leading marketing efforts - it's about shaping the future of an iconic company in the wine industry. We provide a comprehensive benefits package, including health coverage, generous vacation time, tuition reimbursement, and exclusive wine discounts. Embrace the opportunity to unleash your creativity and strategic vision in the picturesque setting of Napa Valley's wine country.Ready to leave your mark in the wine industry? We are excited to hear how you can contribute to our esteemed legacy and exciting future.Employment Type: Full-Time
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