Email Marketing Specialist
M/I Homes Inc. - Columbus, Ohio, United States, 43224![M/I Homes Inc.](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at M/I Homes Inc.
Overview
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Overview
Ideation, creation and sending of email marketing messages.·
Minor coding in HTML, XML, CSS, SQL, to support online marketing projects and campaigns.·
Knowledge of Adobe Creative Suite.·
Utilize best practices for email marketing and increasing interactions, including CAN-SPAM compliance, effective subject lines, and knowledge of how emails render across email clients.·
Creating and maintaining email distribution lists and segments queries.·
Interact with division marketing personnel to provide detailed metrics, analysis, and recommendations for all email initiatives.·
Verify that all necessary website content is being displayed properly for pages related to email campaigns.Minimum Education Experience:·
1-2 years of email marketing experience·
Comfortable reading and writing HTML, CSS, XML, and database queries·
Ability to adjust ad and email copy to be clear, persuasive, and original·
Solid understanding of digital marketing concepts, lead generation, conversion metrics and online customer acquisition·
Must be extremely organized, detailed oriented, and self-motivated·
Ability to prioritize, manage time and meet aggressive deadlines·
Excellent communication and problem-solving skills·
Willingness to learn new technical applications·
Experience in CRM SystemM/I Homes offers a comprehensive benefits package, including medical, dental, vision, paid time off and paid holidays, paid parental leave, traditional and Roth 401(k) options, profit sharing plan, employee stock purchase plan, employee home purchase plan and more.We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.#IND123
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