Performance Marketing Manager
Mood Media - Seattle, Washington, us, 98127Work at Mood Media
Overview
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Overview
Explore and implement innovative approaches to reach target audiences through channels such as Google Ads, Bing, Apple Search, Meta, TikTok and other relevant platforms.
Campaign ManagementPlan, execute, and optimize paid media campaigns across multiple channels, ensuring alignment with business goals and marketing objectives.
Monitor campaign performance, analyze key metrics, and adjust strategies to maximize ROI.
Budget ManagementManage and allocate budgets effectively across different paid media channels to achieve maximum impact and efficiency.
Provide regular budget forecasts and variance analysis to leadership.
Audience Targeting and SegmentationUtilize data-driven insights to identify and target key customer segments for paid acquisition campaigns.
Implement advanced audience segmentation and targeting strategies to enhance campaign effectiveness.
Ad Creative DevelopmentCollaborate and create new compelling ad creatives that resonate with target audiences to improve CTR.
Conduct A/B testing on ad creatives to optimize for performance and engagement.
Collaboration with Cross-Functional TeamsWork closely with the analytics, product, and creative teams to align paid acquisition strategies with overall business objectives.
Collaborate with the ecommerce and lifecycle marketing teams to ensure a seamless and coordinated customer journey.
Qualifications:5+ years of experience in growth marketing with a focus on ecommerce. At least 4 years experience working in direct-to-consumer marketing, subscription-based services is a plus.
Proven success in developing and executing B2B/SMB focused paid media strategies that drive customer acquisition and revenue growth.
Expertise in managing campaigns on platforms such as Google Ads, Meta Ads, Bing, Apple Search and top of funnel campaigns.
Strong analytical skills and proficiency in using data to drive decision-making.
Excellent communication and collaboration skills.
Experience in A/B testing, segmentation, and personalization strategies.
Familiarity with ecommerce and SaaS metrics and KPIs.
Entrepreneurial and interested in a fast-paced, dynamic environment.
Bachelor's degree in Marketing, Business, or a related field.
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