Retail Marketing Coordinator
Cavender's - Tyler, Texas, United States, 75703Work at Cavender's
Overview
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Overview
The Retail Marketing Coordinator is the key liaison between Marketing and Merchandising departments and external marketing agencies. This role is focused on delivering on retail marketing strategies by requesting and applying the right product details and coordinating marketing creative to execute tactics in support of the annual retail marketing calendar. The Retail Marketing Coordinator will provides support to the Digital Marketing Manager and will also acts in coordination and partnership with the merchandising and ecommerce teams. This role requires a high degree of initiative, attention to detail, and drive for results; blended with the ability to work across multiple departments in the organization. A key function of the Retail Marketing Coordinator role is to provide critical feedback, QA and product review on all assets. The Retail Marketing Coordinator must be analytical, highly organized and able to identify process improvements, with the confidence to recommend and facilitate change.
Duties and Responsibilities
Support the "Cavender's Culture" and drive our Mission, Vision, and ValuesServe as a strong partner and key support resource to the marketing departmentCollaborate with Marketing and Merchandising stakeholders to conceptualize and plan marketing campaigns; provide historical & competitive detailsOwns the master marketing calendar and captures detail from annual and quarterly planning sessions, Identifies issues and communicates updates; acts as source of truth for marketing departmentAssists Creative Services Manager in building out marketing tasks for the execution plan; champions workflow management tool for digital asset coordinationWorks in collaboration with the merchandising & marketing teams in generating campaign and promotion postmortem reports including sales data, product and category level data and content and channel performanceIssues Ad planner on a timely basis, and confirms all necessary product and promotion information required for sales; requests SKUs from Merchandising to support planned product campaignsProvides input to the graphic design of campaign materials and proofs to ensure the best possible customer experience with campaigns - aligned with brand standardsPartners with CRM Manager to support marketing needs for audience segments, reporting and customer data acquisitionRequests, proofs & coordinates assets from internal creative team for use by digital marketing agency. Acts as key support and liaison between external and internal partnersMaintains and adheres to the Cavender's Brand Standards to drive brand consistency across all marketing channels.Collaborates with Web, Merchandising, Visual Merchandising departments as neededDepartment administrative work asServes as the lead on the Cavender's Ranch Blog, including executing the strategic plan by coordinating SEO, copywriting and content needs, and incorporating content into larger marketingSpecial projects as neededConsistently meets deadlines, is flexible and open to change and has a keen eye for detail
Qualifications
and
Requirements
Degree in Marketing Or BusinessAn acute attention to detailMicrosoft Suite of tools including Teams proficiencyExcellent written and verbal communication skillsFlexible during times of changeAbility to effectively prioritize and execute tasks in a fast-paced environmentMust be hands-on and capable of working independentlyAbility to interpret documents, comprehend complex issues and communicate effectivelyAbility to apply abstract principles to a wide range of complex tasksAbility to comprehend complex issues and communicate effectivelyBased in Tyler, TX at our home office; Tyler area residence
Preferred Skills
Project ManagementRetail Experience is preferred but not requiredGeneral knowledge of western fashion, brands and lifestylesAbility to handle confidential or proprietary information with discretion
Cavender's is an Equal Opportunity Employer. We do not discriminate based on race, religion, color, military status, national origin, sex, ancestry, age, sexual orientation, pregnancy, disability, genetic information, or any other personal characteristic protected under federal, state, or local law.
Cavender's will provide reasonable accommodations for persons with a disability upon request. If you have a disability and need assistance completing the application, please call Customer Service at (888) 361 - 2555 or visit your nearest Cavender's store.