Marketing Manager
Mid Atlantic Packaging CO - Dover, Delaware, United States, 19904![Mid Atlantic Packaging CO](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Mid Atlantic Packaging CO
Overview
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Overview
401(k)
Company parties
Competitive salary
Dental insurance
Employee discounts
Free food & snacks
Opportunity for advancement
Paid time off
Profit sharing
Training & development
Vision insurance
Wellness resources
Position: Job Title: Marketing Manager
Company: Mid-Atlantic Packaging
Location: Dover, DE
Employment Type: Hourly/Full-Time
About Company:
Mid-Atlantic Packaging offers high-quality wholesale retail packaging supplies. We have been a reputable wholesale packaging supplier for over four decades. Our wholesale packaging supplies include bags, boxes, tissue paper, seasonal packaging, custom-branded packaging, gift baskets, labels and tags, ribbons and bows, and shipping supplies.
As a Marketing Manager at Mid-Atlantic Packaging, you will play a pivotal role in driving our business growth and expanding our customer base on a national scale. Your efforts will directly impact our success and development in the retail packaging industry. This role requires a proactive individual with excellent communication skills to build a strong customer community.
Responsibilities: The Marketing Manager will develop and execute comprehensive marketing strategies to promote Mid-Atlantic Packaging and its programs.
Email Marketing:
Plan, create, and execute effective email marketing campaigns.
Manage email lists and segmentation to target specific audience segments.
Analyze email campaign performance and optimize for better results.
Experience building email funnels is a plus.
Work with the Graphic Designer to design email templates.
Copywriting:
Craft compelling and on-brand copy for various marketing materials, including website content, blog posts, newsletters, and more.
Ensure consistency in messaging across all communication channels.
Collaborate with design and content teams to create visually appealing and adequate collateral.
Social Media Management:
Curate engaging content for various social media platforms
Develop and implement social media campaigns to increase brand awareness and engagement.
Monitor social media channels for trends, opportunities, and potential issues.
Practice engagement and community building.
Experience using Canva templates is a plus.
Detail-Oriented Approach:
Pay meticulous attention to detail in all marketing activities.
Proofread and edit content to maintain high-quality standards.
Implement quality control measures to ensure accuracy in all marketing materials.
Website Management:
Oversee the company's website, ensuring it is up-to-date, user-friendly, and optimized for search engines (SEO).
Collaborate with web developers and designers to implement website improvements and new features.
Monitor website performance using analytics tools to track key metrics and make data-driven decisions.
Ensure all product listings are accurate, visually appealing, and contain all necessary information.
Qualifications:
3-5 Years experience in social media management, email marketing, and copywriting for B2B companies.
Strong understanding of digital marketing trends and best practices.
Excellent communication and interpersonal skills.
Detail-oriented with a focus on delivering high-quality work.
Ability to work collaboratively in a fast-paced environment.
What We Offer:
Competitive salary, incentives, and profit sharing.
Paid Holidays
Paid Vacation Time
Paid Sick Time
Retirement Plan (401k)
Paid Life Insurance
Aflac (Supplemental Coverage for Dental & Vision Only)
Employee Assistance Program (EAP)
Employee Discount Program (EDP)
Opportunity for career advancement and professional development.
Collaborative, supportive, and energetic work environment that encourages innovation and growth.
Join our team at Mid-Atlantic Packaging and embark on an exciting career journey as a Marketing Manager!
Let's redefine packaging together!