MGMA-ACMPE
Marketing Specialist
MGMA-ACMPE - Englewood, Colorado, us, 80151![MGMA-ACMPE](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at MGMA-ACMPE
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Overview
Job Details
Job LocationMGMA Corporate Headquarters - Englewood, CO
Position TypeFull Time
Education Level4 Year Degree
Salary Range$52,020.00 - $65,000.00 Salary
Job CategoryMarketing
Description
General Purpose:
The Marketing Specialist is responsible for assisting in developing marketing planning and tactical execution of various product lines, at various stages in the sales cycle, on behalf of the Medical Group Management Association (MGMA) which includes enforcing brand marketing guidelines and adhering to predetermined marketing strategies.
Essential Functions:Helps develop and execute marketing campaigns and tactics for multiple product lines, guided by marketing management.Collaborates with internal service providers and stakeholders to maximize all available marketing channels including web, email, direct mail, media placement, digital and more.Coordinates and keeps track of multiple projects and meets campaign deadlines.Generates and interprets campaign performance data to shape future tactics for improved performance.Assists in enforcing brand marketing guidelines through each designated product and campaign to ensure cohesive feel across the organization.Works as a team player within the Marketing department, and across departments of the organization, to support brand and product awareness. This includes attending product team meetings for planning for and assisting in content creation to support campaigns and drive response.Works with the Design team on creative development and coordinates approval processes for promotional materials, website content, advertisements, and other marketing related projects.Creates and executes successful and complex automated marketing campaigns utilizing the marketing automation platform with guidance from Marketing Manager.Updates and manages webpages for a specific product line(s) utilizing website best practices.Writes, proofreads, and edits copy and creative content across different medium.Prepares and presents reports summarizing information, including collecting and compiling feedback in an easily reviewed and understood format.Other duties as required and necessary to ensure the success of the organization.Supervisory duties:
NoneQualifications
Knowledge, skills and abilities:
Ability to consistently promote, support, work, and act in a manner in support of MGMAs mission, vision and values.Experience developing and executing marketing campaigns and tactics including web, email, print collateral and digital mediums.Proficient in Microsoft Office.Strong writing, editing and proofreading skills.Experience or ability to use a full marketing tech stack such as Marketo, Kentico, Eloqua and Microsoft Dynamics.Strong experience with website content management and basic HTML skills.Ability to work effectively with internal service providers to produce quality campaign materials.Problem solving skills, ability to work on multiple projects at one time and assimilate feedback from multiple stakeholders while adhering to deadlines.Ability to execute activity with varying amounts of direction.Excellent communication, customer service and problem-solving skills.Strong organizational and project management skills.An active self-learner and creative mind that brings new ideas to the table.Must have the ability to establish effective internal and external working relationships.Ability to synthesize data from various sources into actionable inferencesEducation:
A Bachelors Degree in Marketing, Business Administration, Communications, or a related field is required.Experience:
Two (2) or more years in a marketing campaign planning and execution role is required.Experience with inbound and outbound, B2B and B2C marketing programs preferred.Healthcare experience is preferred.Experience in A/B (split-run) testing and familiarity with Google Analytics is strongly preferred.At least one year experience leveraging a full Martech stack to generate campaigns.An equivalent combination of education and experience may be substituted on a year for year basis.
Additional Requirements/Licenses/Certifications:
Must have reliable transportation.Working environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work is generally performed in an indoor, professional office environment.This role routinely uses standard office equipment such as computers, phones, photocopiers.Regular, predictable attendance is required.Physical Activities:
The physical demands described here are representative of those that must be met by employees in this role, to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, employee is regularly required to successfully interact and accurately exchange information using the following suite of verbal and non-verbal communication skills critical to expressing oneself and conducting professional interactions on behalf of the business:Ability to read, write, editAbility to converse, discuss, conveyAlso includes interactive engagement with software applications, computer graphics, and the ability to conduct internet research.While performing the duties of this job, employee is regularly required to successfully navigate scenarios requiring the following observational abilities:Ability to perceive, identify, recognizeAbility to detect, determine, discern, judgeAbility to assess, estimate, compareThis is a largely sedentary role, so employee must be able to remain in a sedentary position while focusing for extended periods of time throughout the workday. Position also requires occasional movement inside the office to access file cabinets, printers, etc. While performing the duties of this job, employee is regularly required to successfully navigate scenarios requiring the following operational abilities:Ability to operate PC/keyboard and other office productivity equipmentAbility to position self to traverse/navigate around typical office settingAbility pull/push, lift, open/close, grasp/manipulate, transport up to 10 lbs.
Job LocationMGMA Corporate Headquarters - Englewood, CO
Position TypeFull Time
Education Level4 Year Degree
Salary Range$52,020.00 - $65,000.00 Salary
Job CategoryMarketing
Description
General Purpose:
The Marketing Specialist is responsible for assisting in developing marketing planning and tactical execution of various product lines, at various stages in the sales cycle, on behalf of the Medical Group Management Association (MGMA) which includes enforcing brand marketing guidelines and adhering to predetermined marketing strategies.
Essential Functions:Helps develop and execute marketing campaigns and tactics for multiple product lines, guided by marketing management.Collaborates with internal service providers and stakeholders to maximize all available marketing channels including web, email, direct mail, media placement, digital and more.Coordinates and keeps track of multiple projects and meets campaign deadlines.Generates and interprets campaign performance data to shape future tactics for improved performance.Assists in enforcing brand marketing guidelines through each designated product and campaign to ensure cohesive feel across the organization.Works as a team player within the Marketing department, and across departments of the organization, to support brand and product awareness. This includes attending product team meetings for planning for and assisting in content creation to support campaigns and drive response.Works with the Design team on creative development and coordinates approval processes for promotional materials, website content, advertisements, and other marketing related projects.Creates and executes successful and complex automated marketing campaigns utilizing the marketing automation platform with guidance from Marketing Manager.Updates and manages webpages for a specific product line(s) utilizing website best practices.Writes, proofreads, and edits copy and creative content across different medium.Prepares and presents reports summarizing information, including collecting and compiling feedback in an easily reviewed and understood format.Other duties as required and necessary to ensure the success of the organization.Supervisory duties:
NoneQualifications
Knowledge, skills and abilities:
Ability to consistently promote, support, work, and act in a manner in support of MGMAs mission, vision and values.Experience developing and executing marketing campaigns and tactics including web, email, print collateral and digital mediums.Proficient in Microsoft Office.Strong writing, editing and proofreading skills.Experience or ability to use a full marketing tech stack such as Marketo, Kentico, Eloqua and Microsoft Dynamics.Strong experience with website content management and basic HTML skills.Ability to work effectively with internal service providers to produce quality campaign materials.Problem solving skills, ability to work on multiple projects at one time and assimilate feedback from multiple stakeholders while adhering to deadlines.Ability to execute activity with varying amounts of direction.Excellent communication, customer service and problem-solving skills.Strong organizational and project management skills.An active self-learner and creative mind that brings new ideas to the table.Must have the ability to establish effective internal and external working relationships.Ability to synthesize data from various sources into actionable inferencesEducation:
A Bachelors Degree in Marketing, Business Administration, Communications, or a related field is required.Experience:
Two (2) or more years in a marketing campaign planning and execution role is required.Experience with inbound and outbound, B2B and B2C marketing programs preferred.Healthcare experience is preferred.Experience in A/B (split-run) testing and familiarity with Google Analytics is strongly preferred.At least one year experience leveraging a full Martech stack to generate campaigns.An equivalent combination of education and experience may be substituted on a year for year basis.
Additional Requirements/Licenses/Certifications:
Must have reliable transportation.Working environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work is generally performed in an indoor, professional office environment.This role routinely uses standard office equipment such as computers, phones, photocopiers.Regular, predictable attendance is required.Physical Activities:
The physical demands described here are representative of those that must be met by employees in this role, to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, employee is regularly required to successfully interact and accurately exchange information using the following suite of verbal and non-verbal communication skills critical to expressing oneself and conducting professional interactions on behalf of the business:Ability to read, write, editAbility to converse, discuss, conveyAlso includes interactive engagement with software applications, computer graphics, and the ability to conduct internet research.While performing the duties of this job, employee is regularly required to successfully navigate scenarios requiring the following observational abilities:Ability to perceive, identify, recognizeAbility to detect, determine, discern, judgeAbility to assess, estimate, compareThis is a largely sedentary role, so employee must be able to remain in a sedentary position while focusing for extended periods of time throughout the workday. Position also requires occasional movement inside the office to access file cabinets, printers, etc. While performing the duties of this job, employee is regularly required to successfully navigate scenarios requiring the following operational abilities:Ability to operate PC/keyboard and other office productivity equipmentAbility to position self to traverse/navigate around typical office settingAbility pull/push, lift, open/close, grasp/manipulate, transport up to 10 lbs.