Yanmar Compact Equipment North America
Senior Marketing Manager
Yanmar Compact Equipment North America - Grand Rapids, Minnesota, us, 55745
Work at Yanmar Compact Equipment North America
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Senior Marketing Manager
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Yanmar Compact Equipment North America 5 days ago Be among the first 25 applicants Join to apply for the
Senior Marketing Manager
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Yanmar Compact Equipment North America Get AI-powered advice on this job and more exclusive features. We are seeking a dynamic and results-driven Senior Marketing Manager in our North America Region to join our team. This individual will play a pivotal role in developing and executing strategic marketing plans for the North American market, aimed at increasing brand visibility and awareness, driving customer acquisition, and boosting sales. This role will be able to flex between strategic and tactical duties leading the North American marketing department. This position will promote both the Yanmar and ASV distinct brands under YCENA. This hybrid/remote role will be home based in the greater Atlanta area with 1-2 days at the Yanmar America location in Adairsville, Georgia. This position will report directly to the North America Region President. Brand and Marketing Strategy: Enhance the company s brand presence and awareness in North America by ensuring consistent messaging, visual identity, and tone of voice across all marketing materials and touchpoints. Product & Solutions Launches: Actively lead the planning, messaging, development, execution and optimization of marketing and promotional (launch) campaigns for all YCENA products and solutions (digital, traditional, and event-based) across various channels (social media, direct email, web, and print) to help achieve sales revenue and market share targets for North America. Events and Tradeshows: Act as lead on specific trade shows development of timing plan, resource & budget management, lead generation strategies and drive YCENA participation to various trade shows and events whilst ensuring active dealer participation and engagement Content Creation & Management: Collaborate with content creators, designers, and agencies to develop high-quality marketing materials, job stories, case studies, white papers, videos, and presentations. Digital Marketing: Oversee digital marketing activities such as SEO, social media and email marketing. Continuously optimize campaigns to improve ROI and engagement. Market Research & Insights: Conduct regular market analysis to identify trends, competitive landscape, customer needs, and opportunities for innovation. Use data-driven insights to inform decision-making and improve campaign performance. Budget Management: Develop and manage the annual and mid-term 5 years marketing budget for the North American region, ensuring cost-effective execution of marketing activities. Performance Reporting: Measure and report on the effectiveness of marketing campaigns and initiatives, providing actionable insights for continuous improvement. Track and evaluate success metrics of all sales promotions and campaigns (including tradeshows), identifying ROI. Dealer Training: Lead efforts in ensuring adequate and relevant training for our dealer partners. Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Machinery Manufacturing Referrals increase your chances of interviewing at Yanmar Compact Equipment North America by 2x Sign in to set job alerts for “Senior Marketing Manager” roles.
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Senior Marketing Manager
role at
Yanmar Compact Equipment North America 5 days ago Be among the first 25 applicants Join to apply for the
Senior Marketing Manager
role at
Yanmar Compact Equipment North America Get AI-powered advice on this job and more exclusive features. We are seeking a dynamic and results-driven Senior Marketing Manager in our North America Region to join our team. This individual will play a pivotal role in developing and executing strategic marketing plans for the North American market, aimed at increasing brand visibility and awareness, driving customer acquisition, and boosting sales. This role will be able to flex between strategic and tactical duties leading the North American marketing department. This position will promote both the Yanmar and ASV distinct brands under YCENA. This hybrid/remote role will be home based in the greater Atlanta area with 1-2 days at the Yanmar America location in Adairsville, Georgia. This position will report directly to the North America Region President. Brand and Marketing Strategy: Enhance the company s brand presence and awareness in North America by ensuring consistent messaging, visual identity, and tone of voice across all marketing materials and touchpoints. Product & Solutions Launches: Actively lead the planning, messaging, development, execution and optimization of marketing and promotional (launch) campaigns for all YCENA products and solutions (digital, traditional, and event-based) across various channels (social media, direct email, web, and print) to help achieve sales revenue and market share targets for North America. Events and Tradeshows: Act as lead on specific trade shows development of timing plan, resource & budget management, lead generation strategies and drive YCENA participation to various trade shows and events whilst ensuring active dealer participation and engagement Content Creation & Management: Collaborate with content creators, designers, and agencies to develop high-quality marketing materials, job stories, case studies, white papers, videos, and presentations. Digital Marketing: Oversee digital marketing activities such as SEO, social media and email marketing. Continuously optimize campaigns to improve ROI and engagement. Market Research & Insights: Conduct regular market analysis to identify trends, competitive landscape, customer needs, and opportunities for innovation. Use data-driven insights to inform decision-making and improve campaign performance. Budget Management: Develop and manage the annual and mid-term 5 years marketing budget for the North American region, ensuring cost-effective execution of marketing activities. Performance Reporting: Measure and report on the effectiveness of marketing campaigns and initiatives, providing actionable insights for continuous improvement. Track and evaluate success metrics of all sales promotions and campaigns (including tradeshows), identifying ROI. Dealer Training: Lead efforts in ensuring adequate and relevant training for our dealer partners. Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Machinery Manufacturing Referrals increase your chances of interviewing at Yanmar Compact Equipment North America by 2x Sign in to set job alerts for “Senior Marketing Manager” roles.
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr