Maxwell
Marketing Manager, Demand Generation
Maxwell - Denver, Colorado, United States, 80285
Work at Maxwell
Overview
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Overview
WHO WE ARE...
Maxwell was founded in 2015 by homebuyers who were shocked by the complexity and inefficiencies of the mortgage process for borrowers and lending teams alike. We've created a platform that has not only streamlined the process and made it more efficient - closing loans 45%+ faster - but has made mortgages more accessible in the process. Our mission is clear: democratize mortgages by helping lenders work more efficiently and stay compliant while eliminating the barrier to entry and the stress for the borrower. We are a company focused on a supportive, diverse, and inclusive culture - live through our values of Rigor, Ownership, Curiosity, Kindness, and "Straight Up" - to bring equality to the mortgage process and spread financial empowerment. Intrigued? Read on and say hello!
WHO YOU ARE...
As the Manager of Demand Generation at Maxwell, you will be responsible for daily campaign execution through various channels to ensure positive results and growth. In this role, you are in 100% control of the strategy, implementation, performance, and impact brought to the organization so someone who thrives in an environment of having ownership is ideal. This is a highly visible role with an ability to make a significant impact on a large-scale marketing budget and drive real impact on our total revenue generated. Maxwell is growing exponentially, and we hope this person can grow into a position to determine the team's growth and skill sets necessary to hit marketing growth goals.
WHAT YOU'LL BE DOING...
Define, execute, and optimize multi-channel and account-based marketing campaigns (including email, paid media, SEO, content syndication, webinars, and more) to drive lead acquisition, awareness and sales pipeline growth. Work closely with the VP of Marketing to determine and ultimately own the budget, forecast, and growth performance of all customer acquisition focused marketing channels. Strategizing, coordinating and promoting marketing events, including planning and execution at the event. Track and monitor marketing performance vs. KPIs and Goals. Own reporting and communication of pacing, projections, and performance to internal stakeholders Ideate, create, launch, and measure all ad creatives to determine the highest performing experience. Implement tests and website experiences to drive growth in leads and optimize the entire funnel experience per campaign. Focus on mostly digital-led campaigns but be a well-rounded marketing mind and not afraid to expand into or test potential non-digital campaigns to maximize opportunities. Collaborate with the sales team to determine how marketing campaigns, targeting options, and assets can drive new opportunities and sold revenue. Partner with content and creative teams to develop new assets to improve marketing funnels. IDEALLY YOU'LL HAVE...
We don't expect people joining our Marketing and Growth team to know everything about mortgages. Passionate, driven, empathetic, and performance-oriented people willing to learn quickly can be taught, and we're excited to help you learn and grow!
However, for you to best succeed in this role, it'll help if you have:
5+ years of digital marketing, campaign strategy, campaign execution/management, and performance marketing initiatives, preferably within an enterprise B2B company Experience in Google Analytics, Google Ads, Excel, Lead Generation. SEO and 6Sense knowledge and experience are a plus. Prior work with marketing automation tools (Hubspot, Marketo, Pardot/SalesForce) General knowledge of the Mortgage Industry, FinTech, SaaS, and/or enterpriser B2B marketing, as well as proficiency with internet browsers, productivity tools. Data-driven individual who brings analytics and quantitative skills to find creative solutions to optimize campaigns and acquisition funnels to deliver results Self-starter with a willingness to drive the business forward and take real ownership of tasks, tactics, and strategy Strong team player and leader with the ability to communicate effectively with cross functional teams and collaborate in a transparent, inclusive environment - we believe everyone at Maxwell should have a voice and every opinion matters A desire and skillset to develop and grow new talent to take on more responsibilities Compensation Range: Approximately $115,000 - $125,000/yr.
WHAT WE OFFER YOU
An opportunity to be a key part of an agile team of thinkers and doers collaborating to change a multi-trillion dollar industry. We offer meaningful equity at a growth-stage company, a competitive salary, top-tier medical, dental, and vision insurance, and flexible work hours and vacation time. Here are our awesome benefits in black and white:
Competitive pay and meaningful equity as an employee at a fast-growing, venture-backed company. We want you to participate and make decisions as an owner with our future in mind Employee-centric environment - initiatives in place to create an environment of belonging and inclusion and career path plans based on achievable goals and not tenure or nepotism. A 401(k) and top-tier insurance plans to select from along with a FSA and HSA where you can set aside pre-tax money for out-of-pocket expenses Flexible time off plus all 11 major holidays and 2 floating holidays for your birthday, religious holiday or other special day of your choice Two volunteer days - paid days off to volunteer each year at the charity of your choosing
OUR APPLICATION PROCESS
At Maxwell, we value our differences, and we encourage all-especially those whose identities are traditionally underrepresented in tech organizations-to apply. Maxwell is an equal-opportunity employer. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. If you require further accommodations or have questions regarding the accessibility of our roles, please reach out to peopleops@himaxwell.com. All employment decisions at Maxwell are based on a person's merit, business needs, and role requirements. At Maxwell, we're looking for candidates with great experience and alignment with our core values. This is a full-time, salaried role based in Denver, CO.
While we appreciate the interest, we are not accepting opportunities from contingency staffing agencies.
Maxwell was founded in 2015 by homebuyers who were shocked by the complexity and inefficiencies of the mortgage process for borrowers and lending teams alike. We've created a platform that has not only streamlined the process and made it more efficient - closing loans 45%+ faster - but has made mortgages more accessible in the process. Our mission is clear: democratize mortgages by helping lenders work more efficiently and stay compliant while eliminating the barrier to entry and the stress for the borrower. We are a company focused on a supportive, diverse, and inclusive culture - live through our values of Rigor, Ownership, Curiosity, Kindness, and "Straight Up" - to bring equality to the mortgage process and spread financial empowerment. Intrigued? Read on and say hello!
WHO YOU ARE...
As the Manager of Demand Generation at Maxwell, you will be responsible for daily campaign execution through various channels to ensure positive results and growth. In this role, you are in 100% control of the strategy, implementation, performance, and impact brought to the organization so someone who thrives in an environment of having ownership is ideal. This is a highly visible role with an ability to make a significant impact on a large-scale marketing budget and drive real impact on our total revenue generated. Maxwell is growing exponentially, and we hope this person can grow into a position to determine the team's growth and skill sets necessary to hit marketing growth goals.
WHAT YOU'LL BE DOING...
Define, execute, and optimize multi-channel and account-based marketing campaigns (including email, paid media, SEO, content syndication, webinars, and more) to drive lead acquisition, awareness and sales pipeline growth. Work closely with the VP of Marketing to determine and ultimately own the budget, forecast, and growth performance of all customer acquisition focused marketing channels. Strategizing, coordinating and promoting marketing events, including planning and execution at the event. Track and monitor marketing performance vs. KPIs and Goals. Own reporting and communication of pacing, projections, and performance to internal stakeholders Ideate, create, launch, and measure all ad creatives to determine the highest performing experience. Implement tests and website experiences to drive growth in leads and optimize the entire funnel experience per campaign. Focus on mostly digital-led campaigns but be a well-rounded marketing mind and not afraid to expand into or test potential non-digital campaigns to maximize opportunities. Collaborate with the sales team to determine how marketing campaigns, targeting options, and assets can drive new opportunities and sold revenue. Partner with content and creative teams to develop new assets to improve marketing funnels. IDEALLY YOU'LL HAVE...
We don't expect people joining our Marketing and Growth team to know everything about mortgages. Passionate, driven, empathetic, and performance-oriented people willing to learn quickly can be taught, and we're excited to help you learn and grow!
However, for you to best succeed in this role, it'll help if you have:
5+ years of digital marketing, campaign strategy, campaign execution/management, and performance marketing initiatives, preferably within an enterprise B2B company Experience in Google Analytics, Google Ads, Excel, Lead Generation. SEO and 6Sense knowledge and experience are a plus. Prior work with marketing automation tools (Hubspot, Marketo, Pardot/SalesForce) General knowledge of the Mortgage Industry, FinTech, SaaS, and/or enterpriser B2B marketing, as well as proficiency with internet browsers, productivity tools. Data-driven individual who brings analytics and quantitative skills to find creative solutions to optimize campaigns and acquisition funnels to deliver results Self-starter with a willingness to drive the business forward and take real ownership of tasks, tactics, and strategy Strong team player and leader with the ability to communicate effectively with cross functional teams and collaborate in a transparent, inclusive environment - we believe everyone at Maxwell should have a voice and every opinion matters A desire and skillset to develop and grow new talent to take on more responsibilities Compensation Range: Approximately $115,000 - $125,000/yr.
WHAT WE OFFER YOU
An opportunity to be a key part of an agile team of thinkers and doers collaborating to change a multi-trillion dollar industry. We offer meaningful equity at a growth-stage company, a competitive salary, top-tier medical, dental, and vision insurance, and flexible work hours and vacation time. Here are our awesome benefits in black and white:
Competitive pay and meaningful equity as an employee at a fast-growing, venture-backed company. We want you to participate and make decisions as an owner with our future in mind Employee-centric environment - initiatives in place to create an environment of belonging and inclusion and career path plans based on achievable goals and not tenure or nepotism. A 401(k) and top-tier insurance plans to select from along with a FSA and HSA where you can set aside pre-tax money for out-of-pocket expenses Flexible time off plus all 11 major holidays and 2 floating holidays for your birthday, religious holiday or other special day of your choice Two volunteer days - paid days off to volunteer each year at the charity of your choosing
OUR APPLICATION PROCESS
At Maxwell, we value our differences, and we encourage all-especially those whose identities are traditionally underrepresented in tech organizations-to apply. Maxwell is an equal-opportunity employer. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. If you require further accommodations or have questions regarding the accessibility of our roles, please reach out to peopleops@himaxwell.com. All employment decisions at Maxwell are based on a person's merit, business needs, and role requirements. At Maxwell, we're looking for candidates with great experience and alignment with our core values. This is a full-time, salaried role based in Denver, CO.
While we appreciate the interest, we are not accepting opportunities from contingency staffing agencies.