Senior Manager, Brand Marketing (Hybrid)
BLR Holdings, Inc. - Hoboken, New Jersey, us, 07030![BLR Holdings, Inc.](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at BLR Holdings, Inc.
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Overview
Location: Hoboken, New JerseyJob Type: ContractCompensation Range: $52.94 - 55.00 per hourWe are seeking a dynamic
Senior Manager, Brand Marketing
to join our client's team and lead the charge in developing and executing compelling brand campaigns!As the Senior Manager, Brand Marketing, you will play a pivotal role in shaping the brand identity and driving strategic marketing initiatives for our client. You will collaborate with cross-functional teams to develop and implement innovative marketing strategies that enhance brand visibility, customer engagement, and overall market growth.
This is a hybrid flexible role local to a company office in either Hoboken, NJ; Los Angeles, CA; San Bruno, CA; Bentonville, AK or Chicago, IL. If not local, the client is willing to consider remote.Responsibilities:Insights & AnalyticsCollaborate with the Customer Insights team on monthly/quarterly brand health tracker to develop actionable insights.Implement and lead ad-hoc customer research studies to help drive campaigns and direction for the full working teams (e.g., Customer deep dive, logo study, copy testing).Lead weekly upper funnel marketing performance reporting (media/creative performance).Strategy/planning: partner with Brand, Benefits, and Partnerships Marketing Director on Fiscal 2026 Annual Operating Plan (AOP) development.Cross-Functional LeadershipLead brand activation on owned channels in partnership with cross-functional teams including brand social, retail brand experiences (in-store marketing team), and brand partnerships/experiential teams.Foster cross-functional partnerships with internal creative, external agencies, and customer insights teams for messaging and creative asset development.Go-to-Market ExecutionManage all evergreen benefit messaging throughout the funnel and maintain consistency with multiple teams.Validate and feature key supplier partner products – ensure consistency throughout the funnel.Collaborate with business, product, and UX teams on new benefit and offer opportunities.Qualifications:BA/BS degree with a strong academic record. MBA is a plus.8+ years relevant experience in B2C marketing.Collaborative team player who can work with multiple cross-functional stakeholder groups, influence decisions, and work under pressure.Proven ability to go from “insights to action” - work with data to build, execute, measure, and optimize impactful plans.Experience in brand building efforts: leveraging consumer insights to develop brand positioning, creative, and messaging.Excellent communication and presentation skills, with a high attention to detail.Knowledge of and interest in customer behavior, retail, brand, and direct response marketing.Equal Opportunity Employer:
Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a Randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.This posting is open for thirty (30) days.
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