Manager, Media Data Scientist
Salesforce - San Francisco, California, United States, 94199Work at Salesforce
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Job DetailsAbout SalesforceWe’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.We are seeking a highly skilled and authoritative Manager of Media Analytics to join our Media Lab team at Salesforce. Your expertise in performing sophisticated analysis, coupled with your ability to design and build insightful, intuitive reports and dashboards, will be crucial in optimizing media strategy and driving data-driven decision-making. If you are a highly analytical professional with a consistent record in business analytics and have a passion for media marketing, we would love to have you on board. Join us at Salesforce and make an impact by providing insights that drive our media initiatives forward.Focus: Reporting, insights, analysis, optimizing media strategy and budget allocation. In-depth analysis providing actionable insights and accurate and comprehensive reports that support Media Lab objectives.Key Responsibilities:Reporting and Analysis: Develop, maintain, and improve a comprehensive set of reports and dashboards that provide insight into the performance of media campaigns, including pipeline generation, interstage funnel conversion, cost efficiency, audience targeting, and ad placement.Conduct deep analysis of campaign performance, customer behavior, and other relevant metrics to identify trends, opportunities, and areas for improvement. Lead the end-to-end reporting process, including data validation, cleansing, and visualization.Data-Driven Insights: Provide data-driven insights that guide our media investment decisions and optimize media strategy. Translate sophisticated analysis findings into actionable recommendations for optimization, budget allocation, targeting, and messaging.Gather and analyze media performance data to highlight key metrics and report on trends and insights.Conduct in-depth analysis of media campaigns, identifying areas of strength, improvement opportunities, and optimization strategies.Provide recommendations for media budget allocation and optimization based on data-driven insights and performance analysis.Perform ad-hoc analyses to address specific business questions or objectives and deliver insights that support decision-making.Collaborate with cross-functional teams such as Media, MASH (Minimum Acceptable Search Health), and Media Lab Ops to understand business goals and align media strategies accordingly.Work closely with media buying and planning teams to ensure insights are efficiently implemented and coordinated into media campaigns.Collaborate with cross-functional teams to assemble and understand data requirements for media analytics, performance modeling, and reporting.Collaborate with marketing managers and media planners to understand business objectives and translate them into metrics, KPIs, and actionable data analysis.Tools and Automation: See opportunities to automate reporting processes and streamline data workflows. Leverage SQL and other relevant tools to extract, transform, and analyze large datasets, ensuring data accuracy and consistency.Experimentation and Measurement: Assist in designing and performing experiments to measure the impact of media initiatives on key performance metrics. Analyze and interpret results to provide actionable insights and recommendations for media optimization.Thought Leadership: Stay abreast of industry trends and standard methodologies in media marketing, analytics, and reporting. Act as a subject matter authority, providing guidance and thought leadership on data-driven media decision-making.Qualifications:Bachelor's degree in a quantitative or analytical field such as economics, engineering, mathematics, data science, or business analytics.5+ years of experience in business analytics within the digital marketing domain.Strong expertise in building reports and dashboards using Tableau or a similar tool.Proficiency in SQL for data extraction, transformation, and analysis.Experience working with large datasets and conducting sophisticated analysis to answer business questions.Deep understanding of paid media platforms, including ad networks and social media advertising platforms.Exceptional analytical and problem-solving skills, with the ability to navigate complexity and ambiguity.Excellent communication and collaboration skills, with the ability to successfully present data-driven insights to collaborators at all levels of the organization.Strong project management skills, with the ability to prioritize multiple priorities and deliver high-quality results within tight deadlines.AccommodationsIf you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.Posting StatementAt Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.Salesforce welcomes all.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records. For California-based roles, the base salary hiring range for this position is $165,600 to $227,700. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.