Director, Media Optimization 2 Locations
GroupM - Chicago, IL, United States
Work at GroupM
Overview
- View job
Overview
- Lead an NMS Media Optimization team including developing team goals and ensuring team success.
- Accountable for the operational excellence from the campaign and creative setup, tracking, to performance across a book of business from our agency partners.
- Develop new best practices, and automation of programmatic Media Optimization.
- Develop, apply and share standard methodologies for operations, communications, campaign management & optimizations, cross-departmental coordination (finance, agency solution, etc.), measurement planning and reporting.
- Collaborate with Account Service and analytics team to develop complex tactical media plans and recommendations for key accounts with challenging business goals.
- Drive product innovation and GroupM solutions development by collaborating with different teams.
- Assist practice lead with new business opportunities and pitches.
- Ally with our client and agency brand teams to drive their understanding of programmatic, its advantages, and our capabilities to grow adoption of programmatic as part of a holistic measurement plan that aligns optimizable media and brand metrics.
- Provide thoughtful POVs on the marketplace and leading technology to both internal Agency/GroupM community as well as externally.
- Manage and develop team members, including their successful induction into the team, the continual assessment of their needs, the delivery of training, and the development of their advertising operations career.
- Support the recruitment of Media Optimization resources, ensuring appropriate resource allocation across clients, efficient workflow, and flawless output.
- Serves as a key escalation point or project lead (if required) for both internal and external stakeholders, for clients and campaigns matters, relating to Media Optimization.
- 4+ years of progressively senior/technical experience in programmatic, ad operations or biddable media on the media owner, agency (preferred), or ad tech side.
- People management experience for a team of at least 10 people is required.
- In-depth knowledge of ad technologies including data management platforms, DSPs, SSPs, ad-verification, and 3rd party data providers is required.
- Capable of providing POVs on key programmatic trends such as cookieless solutions, CTV and privacy regulations.
- Familiarity with measurement such as viewability (MOAT, IAS, DoubleVerify), online/offline sales, foot traffic, attention metrics and audience measurement (Nielsen, iSpot, VideoAmp).
- Practical experience with ad-serving solutions, tag management, and operations.
- Familiarity with MMM, DMM or attribution modeling is advantageous.
- Strong analytical abilities and quantitative skills, including math and Excel proficiency.
- Proven ability to lead complex large projects from concept to fruition.
- Excellent verbal and written skills, presentation & organizational skills, and a detail-oriented mindset.
- Exceptional analytical thinking and the ability to communicate findings and solutions both verbally and in writing.
- Ability to interact with senior management and clients, understand corporate strategy, and present actionable findings.
- JavaScript proficiency a plus.
- Experience with database, visualization tools or coding languages is a plus.
- Experience in Tableau, SQL, HTML, Big Query, and Python would be a plus, but is not required.
- Ability to work and learn independently;
- Highly organized, exceptional time-management skills.
- Bachelor's degree or equivalent professional work experience.
The base salary for this position at the time of this posting may range from $100,000 to $230,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit our benefits page for more details.
#J-18808-Ljbffr