Paid Media Marketing Analyst
Aquent - Parsippany, New Jersey, us, 07054![Aquent](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Aquent
Overview
- Apply
Overview
Actively engage with online communities via social networks, including routing inquiries for customer service, encouragement/support, and conversational engagement to promote corporate messaging and increase brand awareness
Search and Social Ad Analysis and ReportingResponsible for developing strategies to optimize the effectiveness and efficiencies of campaigns
Regularly reporting insights gained from social media monitoring tools, such as HootSuite or TalkWalker
Use analytics to guide social media and digital marketing strategy, understanding KPIs for different campaigns to drive better results
Budget management: monitor, track, re-forecast, and report on PPC spend
Digital Marketing StrategyContribute ideas to the team and maximize business impact in a fast-paced, collaborative digital environment
Execute social media and PPC strategies that will increase brand awareness at the company and product level
Collaborate with our PR & Corporate Communications team to help maximize reach, engagement, and impressions
Requirements:Bachelors Degree or equivalent work experience required.
3+ years of professional experience with Facebook, Instagram, X, YouTube, LinkedIn, TikTok, and Google Ads with proven results in impacting Key Performance Indicators of an organization.
Knowledge of social media management, advertising, and productivity/analytics tools such as Hootsuite, Sprinklr, Social Studio, Google Ads, Facebook Insights, X(Twitter) Analytics, etc.
Experience with social media design tools such as Photoshop, Canva, etc
Deep experience with data reporting & connector tools such as Excel, Supermetrics, etc.
Understanding how social media plays a role within a larger marketing team to contribute to a unified vision of campaigns
Ability to build strong relationships with both internal and external stakeholders with excellent interpersonal skills.
Strong interest in storytelling, business strategy, and education sector issues
Preferred:Certified in Google Ads and Meta Ads Suite
Experience as an educator or an education-focused background (non-profit, teaching, etc.)
Professional writing and/or copy-editing
The target hiring compensation range for this role is $35 $40 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.About Aquent Talent:Aquent Talent connects the best talent in marketing, creative, and design with the worlds biggest brands.Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through
Aquent Gymnasium
. More information on our awesome
benefits
!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. Were about creating an inclusive environmentone where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.