The Estee Lauder Companies
Manager, Skincare Category Marketing, Estee Lauder NA
The Estee Lauder Companies - New York, New York, us, 10261
Work at The Estee Lauder Companies
Overview
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Overview
The Estée Lauder Companies Inc.
is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.
Description
360° Marketing Campaign Development & Execution:
Support the development, execution, and optimization of integrated 360° marketing campaigns for Skincare that include digital, retail, experiential, social, influencer, and PR strategies
Collaborate with creative, digital, PR, and product teams to ensure campaigns are aligned with brand vision, goals, and consumer insights
Cross-Functional Collaboration & Leadership:
Work closely with Consumer Engagement, Creative, Trade Marketing, Digital, and Sales teams to ensure integrated planning and execution of marketing programs across all consumer touchpoints
Collaborate in brainstorming and strategy sessions with cross-functional teams, ensuring all aspects of the campaign are executed flawlessly and on time
Category Management:
With Director, help to develop category and hero product seasonal Merchandise Financial Plan and three-year long range plan for portfolio strategy
Forecast New Product Launches and define key hero and NPL priorities for skincare category
Manage NPLs end to end from forecast to tracking and launch with Sales Ops, GBSC, Customer Service and key cross functional teams, ensuring excellence in execution with tight alignment of forecasts and demand based on latest calendars and retail initiatives
Manage seasonal line edit list and pricing lists and distribution
Brand & Consumer Experience:
Ensure that every touchpoint of the consumer journey reflects the brand's identity and your Category strategy and key messaging, from the digital experience to Visual Merchandising to in-store and consumer activations
Work closely with Special Events and PR teams to develop and support execution of tentpole brand experiences and consumer activations that align with Category strategy, conceptual national campaigns and key objectives
Use consumer insights and data to refine strategies and ensure campaigns are driving customer acquisition, retention, and brand loyalty
Monitor consumer sentiment and competitor activity to continuously optimize the brand's position in the marketplace
Cross-Functional Collaboration & Leadership:
Work closely with Consumer Engagement, Creative, Trade Marketing, Digital, and Sales teams to ensure integrated planning and execution of marketing programs across all consumer touchpoints
Collaborate in brainstorming and strategy sessions with cross-functional teams, ensuring all aspects of the campaign are executed flawlessly and on time
Media, Influencer & Partnerships Strategy:
Support media brief for Skincare category and create full funnel media plans in partnership with media team
Collaborate with the influencer marketing team to create 360° campaigns and influencer programs that involve align with overall marketing initiatives
Own the messaging hierarchy and asset priorities / gaps for the category, working closely with Global and cross functional NA teams to adapt content and assets for North America relevance
Analytics & Reporting:
Monitor and evaluate the performance of all marketing initiatives and 360 campaign performance, including tracking KPIs such as awareness, engagement, consumer counts, retail sales, market share and Circana deep dives
With Director, own category level metrics such as pricing evolution, SKU ranking, SKU count, discos and ensure dissemination to key cross functional teams
Use data and performance analytics to guide the creation of future 360 marketing strategies, ensuring campaigns are continuously optimized
Qualifications
• 7+ years of experience in integrated marketing, preferably in the beauty or consumer goods industries
• Bachelor's degree in Marketing, Business, Communications, or a related field. MBA a plus
• Proven track record of successfully leading 360° marketing campaigns across digital, social, experiential, and retail channels
• Experience managing both digital and traditional marketing initiatives, with a strong understanding of the beauty consumer landscape
• Strong experience in influencer marketing, brand partnerships, and consumer engagement strategies
Pay Range:
The anticipated base salary range for this position is
$85,000.00
to
$139,600.00
.
Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.
In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company
Equal Opportunity Employer
It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.
Michigan Applicants:
Persons with disabilities needing accommodations for employment must notify the company in writing of the need for an accommodation within 182 days after the date the person with a disability knew or reasonably should have known that an accommodation was needed.
Philadelphia Applicants:
Philadelphia's Fair Chance Hiring Law (https://www.phila.gov/media/20240326142036/V6-Fireball-Handout-fairchance-E-S.pdf)
Rhode Island Applicants:
The company is subject to chapters 29-38 of title 28 of the general laws of Rhode Island and is therefore covered by the state's workers' compensation law.
Equal Opportunity Employer
It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.
is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.
Description
360° Marketing Campaign Development & Execution:
Support the development, execution, and optimization of integrated 360° marketing campaigns for Skincare that include digital, retail, experiential, social, influencer, and PR strategies
Collaborate with creative, digital, PR, and product teams to ensure campaigns are aligned with brand vision, goals, and consumer insights
Cross-Functional Collaboration & Leadership:
Work closely with Consumer Engagement, Creative, Trade Marketing, Digital, and Sales teams to ensure integrated planning and execution of marketing programs across all consumer touchpoints
Collaborate in brainstorming and strategy sessions with cross-functional teams, ensuring all aspects of the campaign are executed flawlessly and on time
Category Management:
With Director, help to develop category and hero product seasonal Merchandise Financial Plan and three-year long range plan for portfolio strategy
Forecast New Product Launches and define key hero and NPL priorities for skincare category
Manage NPLs end to end from forecast to tracking and launch with Sales Ops, GBSC, Customer Service and key cross functional teams, ensuring excellence in execution with tight alignment of forecasts and demand based on latest calendars and retail initiatives
Manage seasonal line edit list and pricing lists and distribution
Brand & Consumer Experience:
Ensure that every touchpoint of the consumer journey reflects the brand's identity and your Category strategy and key messaging, from the digital experience to Visual Merchandising to in-store and consumer activations
Work closely with Special Events and PR teams to develop and support execution of tentpole brand experiences and consumer activations that align with Category strategy, conceptual national campaigns and key objectives
Use consumer insights and data to refine strategies and ensure campaigns are driving customer acquisition, retention, and brand loyalty
Monitor consumer sentiment and competitor activity to continuously optimize the brand's position in the marketplace
Cross-Functional Collaboration & Leadership:
Work closely with Consumer Engagement, Creative, Trade Marketing, Digital, and Sales teams to ensure integrated planning and execution of marketing programs across all consumer touchpoints
Collaborate in brainstorming and strategy sessions with cross-functional teams, ensuring all aspects of the campaign are executed flawlessly and on time
Media, Influencer & Partnerships Strategy:
Support media brief for Skincare category and create full funnel media plans in partnership with media team
Collaborate with the influencer marketing team to create 360° campaigns and influencer programs that involve align with overall marketing initiatives
Own the messaging hierarchy and asset priorities / gaps for the category, working closely with Global and cross functional NA teams to adapt content and assets for North America relevance
Analytics & Reporting:
Monitor and evaluate the performance of all marketing initiatives and 360 campaign performance, including tracking KPIs such as awareness, engagement, consumer counts, retail sales, market share and Circana deep dives
With Director, own category level metrics such as pricing evolution, SKU ranking, SKU count, discos and ensure dissemination to key cross functional teams
Use data and performance analytics to guide the creation of future 360 marketing strategies, ensuring campaigns are continuously optimized
Qualifications
• 7+ years of experience in integrated marketing, preferably in the beauty or consumer goods industries
• Bachelor's degree in Marketing, Business, Communications, or a related field. MBA a plus
• Proven track record of successfully leading 360° marketing campaigns across digital, social, experiential, and retail channels
• Experience managing both digital and traditional marketing initiatives, with a strong understanding of the beauty consumer landscape
• Strong experience in influencer marketing, brand partnerships, and consumer engagement strategies
Pay Range:
The anticipated base salary range for this position is
$85,000.00
to
$139,600.00
.
Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.
In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company
Equal Opportunity Employer
It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.
Michigan Applicants:
Persons with disabilities needing accommodations for employment must notify the company in writing of the need for an accommodation within 182 days after the date the person with a disability knew or reasonably should have known that an accommodation was needed.
Philadelphia Applicants:
Philadelphia's Fair Chance Hiring Law (https://www.phila.gov/media/20240326142036/V6-Fireball-Handout-fairchance-E-S.pdf)
Rhode Island Applicants:
The company is subject to chapters 29-38 of title 28 of the general laws of Rhode Island and is therefore covered by the state's workers' compensation law.
Equal Opportunity Employer
It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.