Marketing Manager - Jazz, Hip Hop, and Contemporary Music
National Opera Center - Washington, District of Columbia, us, 20022![National Opera Center](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Job Location : On Site/In Person; Hybrid/OtherJob Type : Full TimeDate Posted : August 16, 2024Network(s) : Marketing & PRDESCRIPTIONThe Marketing Manager for Jazz, Hip Hop, and Contemporary Music at the Kennedy Center is responsible for leading the development and execution of marketing strategies for these key programs. Reporting to the Vice President of Marketing, the Marketing Manager plays a pivotal role in crafting marketing strategies tailored to Jazz, Hip Hop, and Contemporary Music, aimed at maximizing audience engagement and revenue generation opportunities.Under the guidance of the Vice President of Marketing, the Marketing Manager oversees all aspects of marketing strategy for the Kennedy Center's Jazz, Hip Hop, and Contemporary Music programs. This includes affinity relationship marketing activities, planning, data analysis, and reporting. The manager is responsible for determining and developing the value proposition for these genres, ensuring that the unique benefits and appeal of each program are clearly communicated to target audiences. Additionally, the manager implements dynamic pricing strategies to maximize revenue, adjusting ticket prices based on demand and other factors to optimize sales and attendance. The manager also serves as a liaison between internal staff and external representatives to ensure seamless coordination and alignment of marketing efforts.Additionally, the Marketing Manager supervises the Assistant Marketing Manager, Comedy & Special Programming, helping develop and optimize campaigns for revenue generation. This role also provides mentorship, guidance, and professional development opportunities to foster their growth and success.Key ResponsibilitiesLead the development and execution of marketing strategies for Jazz, Hip Hop, and Contemporary Music, including planning, dynamic pricing, data analysis, and reporting.Create season planning documents, detailed revenue projections, and strategic marketing plans.Supervise and support Assistant Marketing Manager, Comedy & Special Programming, ensuring effective campaign development and execution while fostering professional growth and optimizing strategies for increased revenue generation.Serve as a liaison between internal staff and external representatives, ensuring seamless coordination of marketing efforts.Build and maintain various CRM lists in Tessitura.Collaborate with cross-functional teams to coordinate marketing initiatives and maximize audience engagement.Other duties as assigned.BENEFITSPay Range : $75,000 - $80,000 AnnualWe offer a comprehensive range of benefits to all full-time employees including:Retirement plan with organization matching (after 1 year of employment)
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