Product Marketing Manager
Bitgo - Palo Alto, California, United States, 94306Work at Bitgo
Overview
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Overview
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We’re hiring a
Product Marketing Manager
who can think strategically about how to win our market and then quarterback projects that lead us to success. You’ll be responsible for shaping the go-to-market strategy, getting to know our target customer deeply, and influencing the way we build, market, and sell our product. We’re looking for smart, deliberate people who can blend strategy and execution, then communicate in a compelling way to clients, the market and to our team.
Responsibilities
Go-to-marketShape our messaging and positioning; articulate our value proposition to increase awareness and adoptionBe the expert on our clients, the market and our competitors through leading research and building out buyer/user personasDevelop our go-to-market strategy and drive the execution of launch plansBuild cross functional relationships and effectively communicate with various stakeholders
Sales enablementPartner with Sales to understand the buyer’s journey and create sales collateral that helps us differentiate ourselves in the market, improve our win rates and drive product adoptionGather insights from Sales to understand industry trends, sales needs, and more
ProductPartner with Product Management to help prioritize our product roadmapOwn our product release communications strategy to drive greater product adoption by new and existing clientsEnsure all relevant teams are kept informed of product activities through internal communications and/or trainings
MarketingHelp plan campaigns and lead nurturing efforts, so we can drive more leads and ensure they convertWork with PR and Content to develop articles, blog posts, etc. that position us smartly and drive top-of-funnelInfluence industry analysts so they understand where we fit in the marketplace and why we’re the best choice for our clients
Requirements4+ years of professional marketing experienceAt least 2 years of product marketing experience in SaaS or financeExcellent writing and communications skillsExperience with crypto, fintech, etc. is helpful, but not requiredWork independently and take ownership of personal, team and operational objectivesCollaborative, proactive communicator and creative problem solver
Why Join BitGo?
Disrupting an industry takes vision, innovation, passion, technical chops, drive to deliver, collaboration, and execution. Join a team of great people who strive for excellence and personify our corporate values of ownership, craftsmanship, and open communication. We are looking for new colleagues who bring innovative ways of thinking and problem solving, and who want to be part of the team that changes the world’s financial markets.
Here are some of the benefits* of working at BitGo:
Competitive base salary, bonus and stock options100% company paid health insurance for employee, partner and dependentsUp to 4% 401k company matchPaid parental leave, Paid vacationFree commuter/parking passFree custom lunches, dinners and snacksComputer equipment and workplace furniture to suit your needsGreat colleagues and inspiring startup environmentBenefits may vary based on location.
Cryptocurrencies are the most disruptive change the financial services industry has seen in years. Join us and you’ll be able to look back and say you were part of the team that transformed an industry.#J-18808-Ljbffr