Digital Marketing Specialist
The Encima Group - Trenton, New Jersey, United States,![The Encima Group](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at The Encima Group
Overview
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Overview
is seeking a highly talented
Digital Marketing Specialist . The team member will be responsible for managing multi/omni-channel marketing initiatives with our clients with a focus on digital. In this role, you will have the opportunity to work with a diverse client base and play an integral role in helping Encima deliver on its goal - to provide flawless execution, every time.
Who is The Encima Group?
We are focused exclusively on driving client success. Our team is comprised of savvy professionals with cross-industry expertise in marketing and sales analytics and operations. provides comprehensive independent services that accelerate our clients' initiatives including: strategic consulting; program and campaign analysis and reporting; marketing and sales operations management; custom and automated dashboards; campaign execution; data management.
Sound interesting? Here's more...
We are seeking a creative and persistent individual who will drive the execution of digital campaigns for our clients promoting and enabling marketing strategies from a multi/omni-channel perspective. The Digital Marketing Specialist will partner with internal and external stakeholders managing projects within standards and guidelines set by the clients. This role will also lead promotional materials through the review process. Projects that the Digital Marketing Specialist will work on include IVAs (interactive visual aids), websites, display ads, social media, and paid search.
Responsibilities:Draft requirements documents to support the development of digital programsCollaborate with the digital agency of record to ensure that digital creative is aligned with project goalsProvide digital program expertise to tactical developmentDefine project tasks and resource requirements and communicate needs to managementManage and monitor the Legal/Medical/Regulatory review processPartner internally with marketing operations and external vendors to define project scope, timelines, and deliverablesOversee the workflow of project support teamsManage project budgets within internal tracking systems in a timely mannerProvide direction and support to project teams and implement changes when needed in order to achieve project objectivesFoster communication between project support teams
Requirements:5-10 years of experience working in pharmaceutical space requiredBachelors' degree required; Masters' preferred in Marketing, Business Administration, Communications, or related disciplineDigital agency experience requiredMust be literate in SEO/SEMUnderstand how websites are constructedWill be involved in market research and UXExperience working cross-functionally within a matrixed-environment
The Encima Group is an Affirmative Action/Equal Opportunity employer and is proud to have a drug-free environment. All employment offers are contingent upon applicant successfully completing drug and background screenings.