Added - 08/20/24 Customer Marketing Manager, References - 1242-33...
Thesagegroup - Redwood City, California, United States, 94061![Thesagegroup](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Thesagegroup
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Overview
Manage the daily operations of our client’s Global Customer Reference Program including regular fulfillment of reference requests from the Sales and Customer Success teams with processes to support closing net new, cross-sell, and expansion deals.Accountability to KPIs for influenced pipeline and revenue, new references, with a particular focus on identifying gaps in the customer reference database by solution, persona, company type, regions, and outcomes, and developing strategies and tactics to close these gaps.Collaborate with cross-functional teams across all go-to-market functions to ensure a seamless customer reference experience for both buyers and sellers.Develop and execute training programs to increase internal buy-in and use of the Customer Reference Program by Sales, Customer Success, and International teams that directly influences net new, cross-sell, and expansion revenue for the business.Manage all technical aspects of the Customer Reference Program from strategy development to process and system implementation. You will be responsible for reference tracking and database integrity within our CRM and regular reporting of business impact to leadership on program outcomes.Strategically source new customer references throughout the customer lifecycle via Customer Success, Customer Surveys, online software review sites, and more.Support the Customer Marketing & Advocacy Team by identifying reference candidates for activation into case studies, testimonials, online reviews, speaking engagements, and more.Combine high-level strategic thinking with hands-on operational tasks to accelerate and scale the next phase of the global customer reference program.Requirements:
Bachelor’s degree preferred or equivalent work experience required.2-4 years of work experience executing customer marketing initiatives, including experience with reference program management.Experience in a customer-facing role, with a passion for and understanding of the customer experience.An analytic mindset and skills to measure performance with a data-driven approach to decision making, including the ability to analyze what’s working and what’s not, and optimizing programs to maximize effectiveness.Ability to effectively utilize time and project management skills to coordinate multiple priorities and ensure timely completion of projects.Great relationship-building skills and a desire to build strong alliances with customers and internal teams.Ownership of your role, a can-do attitude, and initiative to deliver results that support business objectives.Ability to perform in a fast-paced environment, think quickly, and execute multiple projects simultaneously.Duration:
6 Months, opportunity to extendLocation:
Remote, USACompensation:
$43.50/hr
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