CRM Marketing Specialist
Frasco Inc - Irvine, California, United States, 92602Work at Frasco Inc
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Overview
Interested in this role You can find all the relevant information in the description below.
ABOUT US:
Frasco Investigative Services, a division of Frasco, Inc., provides unparalleled quality investigations throughout the entire United States. Frasco is a full-service investigation corporation serving the insurance, legal, employment, and entertainment communities. Our client base includes many of the nation's largest insurance carriers in the workers' compensation, liability, and disability arenas; corporate and independent counsel; risk management for entertainers and public figures; and many municipalities and public agencies. Services we provide include surveillance, statement & interviews, activities checks, background checks, and other investigative endeavors. Through our Frasco Profiles division we provide national and international pre-employment screening.CRM Responsibilities:Create and manage interactive data visualizations and reports for better decision-making.Engage with online community and handle communications.Support email marketing campaigns.Maintain, clean up, and update the CRM databaseGather data and prepare marketing content for bi-annual reporting.Conference activity tracking (marketing ROI analysis and lead follow-up)Managing touchpoints (drop-offs, webinar follow-ups, conversion analysis)Offer one to one consulting for database administration to salesData analysis; system improvements; segmenting, subscriptionsMarketing Responsibilities:Collaborate with team members to gather requirements and understand business needs.Undertake daily administrative tasks to maintain department functionality.Conduct keyword research, optimize on-page content, and secure valuable linkbacks to enhance our website's organic search presence.Compile analytics reports including advertising, SEO, website visits, events, social media.Format sales presentations and related documents as required; stewardship report generation (National Accounts)Help organize online marketing events (Zoom, LinkedIn, and Teams).Update the company website as needed.Schedule social media content and email campaigns.Requirements:
Skills and Qualifications:• Degree in business or marketing preferred; equivalent work experience considered.• Proven experience as a marketing, CRM, or administrative assistant.• Proficient in MS Office (Excel, Word, PowerPoint).• Familiarity with project management tools (MS Project and MS Planner).• Knowledge of Customer Relationship Management (MS Dynamics or similar)• Knowledge of Content Management System software (WordPress).• Familiarity with data visualizations is an asset (MS Power BI).• Understanding of generative AI for content creation and campaigns.• Experience in a service based B2B company.• Excellent organization and problem-solving skills.• Ability to multitask and prioritize effectively.
Non-exempt/Hourly position$28-$31/hr
Remote / WFH status / US National
Frasco offers an excellent benefits package for Full-Time employees, including, Health, dental, vision, and life insurance; Paid Time Off, Paid holidays and 401(k) Plan with company match; as well as Ancillary Benefit and Employee Discount Programs.
Join a leader in the investigations industry that is financially stable, is experiencing growth, and whose history spans over 60 years! All replies will remain confidential. EOE
PM18
Compensation details:
28-31 Hourly Wage
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