Marketing Analyst I
DataMap - Overland Park, Kansas, United States, 66213
Work at DataMap
Overview
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Overview
Overland Park, KS
Company:
DataMap
Client Work:
www.datamap.ai/client-experience
DataMap Job Board:
https://www.datamap.ai/jobs
DataMap Careers Page:
https://datamap.breezy.hr/
Why Join DataMap? At DataMap, we're expanding our marketing efforts from the ground up, and this is your opportunity to be part of something transformative. We specialize in enterprise technology and business automation, working with major clients like Google. As a
Marketing Analyst I
, you'll gain
real-world exposure
to market research, data-driven decision-making, and business strategy—all while working directly with leadership.
This entry-level role is perfect for
data-savvy storytellers
who want to combine analytical thinking with creativity. If you're interested in how numbers translate into
marketing insights, audience trends, and strategic decisions
, you'll thrive in this position.
Role Overview The
Marketing Analyst I
plays a key role in shaping DataMap's marketing direction by gathering data, analyzing trends, and providing insights that
drive decision-making . You'll work closely with our leadership team to measure campaign effectiveness, research competitors, and refine our messaging for maximum impact.
This position is ideal for someone eager to
develop expertise in marketing analytics, competitive intelligence, and digital performance tracking . It's a fast-paced role with plenty of room for growth into
Growth Marketing, Digital Strategy, or Business Intelligence.
Key Responsibilities ✅
Market & Competitor Research
Gather and analyze industry trends, competitor strategies, and emerging opportunities.
Provide insights on how DataMap can
differentiate
in the market.
Identify key target audiences and their pain points.
✅
Marketing Performance & Data Analysis
Track and analyze key marketing KPIs (website traffic, lead conversion rates, engagement, etc.).
Use Google Analytics and marketing tools to
optimize campaigns based on data-driven insights .
Report on the
effectiveness
of paid ads, email marketing, and content strategies.
✅
Content & Messaging Research
Help craft compelling, data-backed
marketing messages
that align with industry trends.
Support leadership in
refining
our sales collateral and digital content strategy.
Research high-performing content topics for blogs, case studies, and reports.
✅
Digital & Web Analytics
Monitor website traffic patterns and user behavior to improve the
customer journey .
Assist in A/B testing to refine
website messaging and design .
Support leadership in identifying
SEO opportunities
and content gaps.
✅
Reporting & Insights
Prepare
concise
reports with key takeaways and actionable recommendations.
Present findings in
clear, visual formats
(dashboards, presentations, etc.).
Help leadership make
data-driven marketing decisions .
Qualifications Recent Graduates & Early-Career Professionals Welcome!
Bachelor's degree
in Marketing, Business, Journalism, Communications, Analytics, or related field.
Strong research and writing skills
—ability to craft compelling data-driven insights.
Passion for
data analysis and storytelling
in marketing.
Comfortable working with
spreadsheets, Google Analytics, or basic marketing tools .
Interest in
SEO, digital strategy, and performance marketing .
Detail-oriented, organized, and able to
translate numbers into strategy .
Why Apply? ✔
Work directly with a C-level executive
and gain exposure to high-level business strategy.
✔
Be part of a fast-growing company
where you can define your role and make an impact.
✔
Develop elite research, analysis, and storytelling skills
that set you apart in marketing.
✔
Gain hands-on experience with analytics tools
while shaping DataMap's marketing approach.
✔
Fast-track your career
in digital marketing, business intelligence, or growth strategy.
Apply today!
Even if you don't meet every requirement, we encourage motivated candidates who are eager to
learn, innovate, and grow .