Digital Marketing Manager
Baudville Brands - Grand Rapids, Michigan, us, 49528![Baudville Brands](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Baudville Brands
Overview
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Overview
- Increase website revenue by enhancing user experience, optimizing sales funnels and implementing effective digital marketing campaigns.Return on Ad Spend
- Maximize ROAS to ensure our marketing budget is being used effectively and driving profitable growth.Conversion Rate
- Continuously improve CR through proper management of paid advertising, AB testing, UX optimization and targeted marketing campaigns.Lead Generation
- Improvement in leads generated per month across all applicable categories online.Customer Acquisition Cost
- Reduce CAC over time by optimizing marketing strategies and improving conversion.Organic Search Traffic
– Enhance organic search traffic by implementing effective SEO strategies, including the creation of engaging content marketing, link building and landing page optimization.Engagement Rate on Social Media : Boost social media engagement rates by creating and sharing high-quality content (including video) that resonates with our target audience.REQUIREMENTS:Education : Bachelor's degree in Marketing, Digital Marketing, Business, or a related field. Relevant certifications (e.g., Google Analytics, HubSpot, etc.) is a plus.Experience : 5+ years of experience in a digital marketing role with a proven track record of success. Experience managing a team of direct reports.Physical Demands : Must be able to travel for tradeshows, sales appointments, and customer visits where prolonged standing and physical activity is required. Requires attentiveness and computer operation for prolonged periods. Must satisfactorily pass a drug test.Confidentiality : Must be able to work with confidential records in a professional manner.Initiative : Must be a self-starter and driven individual. Must be able to make independent decisions quickly and handle a heavy workload at times. Must take complete ownership for one’s results and effectiveness.Skills/Abilities : Demonstrated success in managing and executing digital marketing campaigns across multiple channels. Expertise in SEO, SEM, PPC, social media, email marketing, content marketing, and conversion rate optimization. Proficiency with digital marketing tools and platforms (Shopify, Google Analytics, AdWords, HubSpot, Okendo, etc.). Strong analytical skills with the ability to interpret data and make data-driven decisions. Excellent leadership, communication, and interpersonal skills. Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities. Creative mindset with the ability to innovate and implement new digital marketing strategies.Interpersonal Communications : Must have a professional and helpful manner. Must have excellent written and verbal communication skills. Must be able to interact with various people at all levels of an organization. Possess the ability to communicate clearly and concisely and graciously deal with all types of customers. Must be able to work harmoniously and effectively with others.Supervision : No supervision or management skills are required; however, found to be a plus. The position is responsible for leading, directing, and evaluating the work of others.At Baudville Brands, we offer a challenging but rewarding work environment where employees respect and recognize each other. We are dedicated to workforce diversity and a drug- and smoke-free workplace. Baudville Brands is an Equal Opportunity Employer and does not discriminate on the basis of age, gender, race, religion, color, national origin, marital status, genetic information, height, weight, sexual orientation, gender identity, veteran status, disability or any other protected characteristic. We welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview process a great one, please let us know.
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