Product Marketing Specialist
Calculated Hire - New York, New York, us, 10261![Calculated Hire](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Assist in the development and implementation of product marketing strategies aimed at driving user acquisition, engagement, and retention for the platform and individual featuresCross-functional Collaboration:
Support relationships across product management, brand marketing, legal, creative, and operations teams to execute impactful campaigns. Collaborate with cross-functional teams to understand and contribute to the end-to-end customer experience, and help build asset toolkits that ensure consistent marketing across channelsCampaign Execution:
Assist in writing marketing briefs for feature go-to-market plans. Partner with channel marketing, product, analytics, and creative teams to help develop and coordinate launch plans, ensuring a seamless execution of those plansIndustry Research:
Contribute to competitive intelligence efforts by monitoring industry trends and identifying opportunities both within and outside of the category.Qualifications:1-3 years of experience in Product Marketing or a related roleFamiliarity with analytics platforms (e.g., Adobe, Google, etc.)Strong organizational, communication, facilitation, and presentation skills, with the ability to articulate complex concepts to various audiencesExperience in supporting cross-functional projects, including putting together meeting agendas, sharing recaps, and assisting in assembling and presenting decksStrong attention to detail and the ability to manage relationships with team members from multiple departments and external vendorsWillingness to learn and work with tools like Figma for creating mockups and Airtable or similar project management softwareDesired Qualifications:Prior experience in Product Marketing or a related field preferredAbility to manage multiple priorities independently, with a focus on key outcomesAdaptable and resilient, able to perform effectively under pressure and through changeExperience with CMS platforms, such as Adobe Experience Manager or Drupal, is a plusA results- and solutions-oriented mindset with a passion for learning and growthExperience within the advertising or media entertainment industry is a plus!