Insight Global
Marketing Associate Job at Insight Global in Dunwoody
Insight Global - Dunwoody, GA, United States
Work at Insight Global
Overview
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Overview
Insight Global is seeking an enthusiastic and detail-oriented Marketing Associate to join our dynamic team at Insight Global. In this entry-level role, you will assist in the day-to-day implementation of our comprehensive marketing strategies for brand positioning, messaging, and campaigns across various channels. This role reports to the Marketing Manager and is part of our Brand & Content Team under the Director of Marketing Strategy. Our goal is to drive growth and awareness for our brands. Success in this role requires close connection to the business to effectively collaborate and deliver results.
What You'll Do:
- Assist in the execution of marketing strategies and campaigns developed by Marketing Manager and team.
- Contribute to efforts aimed at positively impacting business performance and meeting company revenue goals.
- Support the creation and distribution of a variety of outputs including sales performance content, web content, and account pages.
- Collaborate with internal teams (web, social, PR, email, content, paid, internal comms, design, video, and sales enablement) to ensure consistent brand messaging, positioning, and marketing plan execution.
- Leverage tools such as Hubspot, Wordpress, and other digital platforms to deliver effective output aligned to brand positioning, messaging frameworks, and other marketing needs.
- Assist in the development and maintenance of marketing documentation, including strategy documents and campaign briefs.
- Contribute creative ideas to enhance marketing efforts.
- Conduct competitive research and analysis to identify and stay up to date on industry trends and best practices.
- Collect and compile campaign performance data across channels for analysis.
Qualifications:
- Bachelor's degree in marketing, communications, or a related field
- 1-2 years of marketing experience, ideally in a B2B environment
- Outstanding verbal and written communication skills
- Ability to work collaboratively as part of a team and independently.
- Self-motivated and able to manage multiple projects and deadlines
- Strong understanding of marketing channels
- Strong analytical and problem-solving skills
- Some experience with marketing tools such as Google Analytics, Clarity, Brightedge, Adobe, Hubspot, Wordpress, AI tools, Canva, etc.