Paid Search Media Specialist
The Ladders - Boca Raton, Florida, us, 33481Work at The Ladders
Overview
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Overview
RESPONSIBILITIES:
Campaign Strategy and PlanningCollaborate with other applicable Media teams, Account and Clients to understand campaign goals, target audiences, and KPIsConduct keyword research to identify relevant search terms and trends.Develop comprehensive paid search strategies that align with business objectives and plug into the larger media / marketing strategy.
Campaign ExecutionCreate and set up paid search campaigns using platforms like Google Ads, Bing Ads, and other search engine marketing tools.Write compelling ad copy to optimize user experience.Monitor and adjust campaign budgets to ensure efficient spendingImplement ad extensions, ad scheduling, and other optimization techniques.
Keyword & Bid ManagementOptimize keyword lists based on performance data and industry trends.Use negative keywords to filter out irrelevant traffic and non-converting clicks.Implement keyword match types to refine targeting.Set and adjust keyword bids to maximize ad visibility while maintaining a positive return on investment.Utilize automated bidding strategies when applicable to improve campaign efficiency.
Ad Performance Analysis:Regularly review and analyze campaign performance data, including CTR / CPC / CPLV etc, conversion rates, and quality scores.Plan and execute A/B tests to evaluate ad copy, landing pages, and other campaign elements.Implement findings from tests to improve ad performance.
Conversion Tracking:Set up and monitor conversion tracking to attribute conversions to specific keywords and ads.Optimize campaigns for the highest-converting keywords and ads.
Industry Knowledge:Stay informed about the latest trends and developments in search engine marketingAttend industry conferences and training to expand knowledge and skills.
RequirementsDemonstrate strong understanding of media fundamentals, including media math, target audience development, and KPI goalsCreate flowcharts, budget sheets, and PowerPoint presentationsEstablish a collaborative working relationship with the media & account teams to ensure that media strategies are being delivered and brand goals/client needs are being met within a timely mannerPerform monthly or as-needed reporting for the clients and account team, providing insight into performanceBachelor Degree in advertising/marketing or related fieldMinimum of 5 years of media-buying experience at an advertising agencyDetail-oriented individual with excellent written and verbal skillsProficient in working with Excel, PowerPoint, Gmail/G-SuiteAnalytical skills and assembling performance reportsPositive person who thrives on working with others as a team, but can also work autonomously to complete projectsAbility to manage multiple projects simultaneously, adapting easily to changes in requestsClient-facing experience and presentation skills a plusExperience buying paid search is requiredAbility to analyze results from media campaigns is a plusKnowledge of SEO and other digital marketing channels is a plus.Certification in Google Ads or related advertising platforms is ideal.
Benefits
We offer competitive healthcare, dental, and vision plans along with several voluntary benefit extras. Employees receive generous PTO in addition to all major holidays and the option to enroll in a comprehensive 401K plan with employer matching