Marketing Specialist
Johnson Controls International - Boca Raton, Florida, us, 33481Work at Johnson Controls International
Overview
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Overview
What we offer:Competitive salary and commission/bonus plan
Paid vacation/holidays/sick time
Comprehensive benefits package including 401K, medical, dental, and vision care
On the job/cross training opportunities
Encouraging and collaborative team environment
Dedication to safety through our Zero Harm policy
What You Will Do:The Marketing Specialist is responsible for the coordination, execution and monitoring of integrated marketing plans to drive profitable revenue and market share growth of Sensormatic Solution in North America.This role reports to the regional Americas marketing team but is fully integrated into the North America sales and account teams. The Marketing Specialist, in conjunction with the global marketing team, will build and execute the North America digital plan including account-based marketing strategies.The person filling this position will act as a resource to the General Manager and sales leadership teams to assist in the production, internal dissemination and external launch of compelling sales enablement material through mediums such as social media, trade associations, email, video and more. You will also be the Americas marketing team leader in campaign reporting and budget monitoring.How you will do it:Drive the growth of retail across loss prevention, traffic and inventory portfoliosBalance marketing support for global product launches with identifying and driving programs unique to the North America region in support of new products
Build and execute the North America digital strategy
Write, proofread, and edit creative and technical content across different mediums
Leverage global retail marketing messaging, PR, media relations and campaigns to drive market awareness
Extend Sensormatic's awareness by leading the Americas marketing team on case study creation and award submissions
Execute on campaign deliverables at the global and regional levelsCollaborate with other internal teams (e.g. product, communications, digital marketing and sales) to develop and monitor strategic marketing initiatives
Assist in the creation and launch of campaign content through various channels
Plan and execute regional events, physical and digital, from trade shows and customer events to demand generation focused webcasts
Measure, monitor, optimize and report on all campaign initiatives
Work with external agencies and vendors to execute marketing programs
Lead the Americas marketing department in budget monitoring, support and reporting
Sales Support & EnablementEstablish and maintain relationships with sales team members to understand accounts and prospecting efforts and assist in the creation of external sales materials
Assist and execute account-based marketing initiatives
What we look forRequiredBachelor's degree in Marketing, Communication, Business Administration or similar.
Two or more years of B2B marketing experience in a corporate setting, preferably with larger public company.
Exceptional attention to detail and ability to multitask.
Strong business acumen and ability to identify and understand marketplace trends.
Excellent project management skills.
Strong written and oral communications skills.
Demonstrated ability to take initiative and interact with all levels of management.
A good eye for design and brand consistency across multiple teams and channels.
A self-starter, poised under fast-paced pressure who has a relentlessly positive, flexible, 'whatever it takes' attitude and who constantly strives to going above and beyond to constantly grow their role and expertise.
Preferred:Experience in retail vertical.
Experience in account-based marketing initiatives.
Experience with digital marketing.
Experience writing internal and external communications and content.
Experience with campaign analysis and platforms such as Pardot and Salesforce.
Experience in design tools such as Photoshop.
Experience interacting with sales teams, on projects such as sales incentives and custom marketing presentations.
This will be a hybrid role based at our Boca Raton, Florida office.#LI-HybridJohnson Controls International plc. is an equal employment opportunity and affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, genetic information, sexual orientation, gender identity, status as a qualified individual with a disability or any other characteristic protected by law. To view more information about your equal opportunity and non-discrimination rights as a candidate, visit EEO is the Law . If you are an individual with a disability and you require an accommodation during the application process, please visit here .