DESCRIPTIONWith support from the Retail Media Sponsored Ads Manager, you will create proposals and participate in client meetings to understand their needs. Managing end-to-end sponsored ad product campaigns for entry to mid-tier clients, you will handle keyword research, budget allocation, and performance analysis. You will monitor and optimize campaign performance using data and insights, conduct A/B testing, and stay current with industry trends and technologies.RESPONSIBILITIESRetail Media Strategy:Develop and execute retail media strategies aligned with overall business goals with support from Retail Media Sponsored Ads, ManagerCollaborate with stakeholders and cross-functional teams, including brand management, product, and integrated marketing to align advertising strategies with overall business objectives.Create proposals with support from Retail Media Sponsored Ads Manager, that represent solutions designed around client goals.Participate in client meetings with support from Retail Media Sponsored Ads Manager to understand client needs.Campaign Management:Manage end-to-end sponsored ad products campaigns for entry to mid-tier clients, including keyword research, campaign setup, and performance analysis.Manage ad budgets, including allocation of monthly budget and tactic level budget optimizationsTroubleshoot and resolve any issues or challenges with campaigns, ensuring timely and effective resolution.Aid in campaign billing by reviewing for accuracyPerform detailed keyword research and competitive analysis to uncover new marketing opportunities.Respond to ad-hoc report requests and customize client performance tracking.Adheres to all processes associated with the role; recommends process streamlining / optimization.Optimization & Performance Monitoring:Monitor and analyze campaign performance, leveraging data insights to optimize targeting, keywords, bids, and ad placements.Support post-campaign analysis, providing recommendations to promote repeat business.Provide regular reporting and insight updates on campaign performance to stakeholders and clients.Conduct A/B testing and experiment with different advertising approaches to identify successful strategies.Industry Knowledge & Proficiency:Understanding of 2 or more retail media solutions (Amazon , Walmart, Target/Roundel, Instacart) and associated ad technology (AMC, Criteo, Citrus Ads, Skai)Proactive in seeking out industry trends, algorithm updates, and competitive landscape to proactively adapt strategies and maintain a competitive edge.QUALIFICATIONSEducation:Associates degreeAt least 1 year of experience in managing retail media sponsored ads (Amazon, Walmart, Target, Instacart) with a track record of achieving client objectives.Understanding of performance marketing, conversion optimization, and online customer acquisition.Familiarity with ad technology that supports retail media solutions, such as Skai, Hellium10, Pacvue, Analytic Index, Amazon Marketing Cloud, Intent wise)An exceptional eye for detail, analytical and ability to solve problems given the fast-paced nature of our division, the aptitude to multitask.Command of essential Microsoft Office applications, and Excel with the ability to use formulas, functions, and pivot tables at an entry to intermediate level.Adept in project and campaign management across concurrent clients and campaigns.Strong verbal and written communicationAbility to nurture collaborative relationships and work to resolve issues cross-functionally.ABOUT USAcosta and Mosaic are the sales and marketing powerhouses behind the most recognized and proven brands with top retailers in the United States and Canada. We offer flexible services that maximize efficiency. Acosta has the talent and technology to build data-, reach- and relationship-driven strategies to execute those strategies, and the tools to monitor, track and optimize metrics-based results for customers and retailers.Acosta and its subsidiaries, in good faith, believes that this posted range of compensation is the accurate range for this role at the time of this posting. Acosta may ultimately pay more or less than the posted range depending on candidate qualifications and locations. This range may be modified in the future.Acosta and its subsidiaries is an Equal Opportunity EmployerWe are committed to providing accommodations for persons with disabilities. If you require accommodation, we will work with you to meet your needs, to the extent required by law.The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. Mosaic reserves the right to modify all or part of any job descriptions at its discretion in order to meet and or exceed the needs of the business.By submitting your application you agree with and accept the Acosta Privacy Statement and Terms of Conditions.Acosta et Mosaic sont les forces motrices en matire de ventes et de marketing derrire les marques les plus reconnues et prouves auprs des principaux dtaillants aux tats-Unis et au Canada. Nous proposons des services flexibles qui maximisent lefficacit. Acosta possde le talent et la technologie ncessaires pour laborer des stratgies axes sur les donnes, la porte et les relations, afin de mettre en uvre ces stratgies, ainsi que les outils pour surveiller, suivre et optimiser les rsultats bass sur les indicateurs pour les clients et les dtaillants.Acosta et ses filiales, de bonne foi, estiment que cette fourchette de rmunration affiche est la fourchette prcise pour ce poste au moment de cette publication. Acosta pourrait finalement payer plus ou moins que la fourchette affiche en fonction des qualifications des candidats et des lieux. Cette fourchette peut tre modifie lavenir.Acosta et ses filiales sont des employeurs offrant lgalit des chances.Nous nous engageons fournir des amnagements pour les personnes handicapes. Si vous avez besoin dun amnagement, nous travaillerons avec vous pour rpondre vos besoins, dans la mesure requise par la loi.Les dclarations ci-dessus ont pour but de dcrire la nature gnrale et le niveau de travail effectu par les personnes affectes cette classification. Elles ne doivent pas tre interprtes comme une liste exhaustive de toutes les responsabilits, tches et comptences requises du personnel ainsi class. Mosaic se rserve le droit de modifier tout ou partie des descriptions de poste sa discrtion afin de rpondre aux besoins de lentreprise, voire de les dpasser.En soumettant votre candidature, vous acceptez et acceptez la Dclaration de confidentialit dAcosta et les Conditions dutilisation.Acosta, and its subsidiaries, is an Equal Opportunity EmployerJob Category: MarketingPosition Type: Full timeBusiness Unit: Digital CommerceSalary Range: $61,500.00 - $75,000.00Company: Acosta Employee Holdco LLCReq ID: 1785
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Retail Media Sponsored Ads Specialist