Marketing Coordinator (NYC Hybrid)
HarperCollins - New York, New York, us, 10261Work at HarperCollins
Overview
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Overview
The William Morrow Group, a division of HarperCollins Publishers, is seeking a Marketing Coordinator. The Morrow Group is comprised of several imprints – flagship imprint William Morrow, as well as Dey Street Books, Mariner Books, Harvest, Harper Voyager, and Avon Books – and publishes a range of titles across most publishing categories, from bestselling mysteries and romances to prize-winning literary fiction, cookbooks, politics, and pop culture titles. The Morrow Group’s authors include Karin Slaughter, R.F. Kuang, Julia Quinn, Dave Grohl, Lucy Foley, Tessa Bailey, Tabitha Brown, Don Winslow, Joanna Gaines, and more. In this role you will work on titles across all Morrow imprints.
Responsibilities
Conceives, develops, and executes innovative marketing plans for 6-8 books per season
Assists a Senior Director on select large-scale marketing campaigns
Communicates detailed campaign updates directly to editors, publicists, publishers, sales teams, agents, and authors
Advises authors on building and optimizing their social media presence and overall platform
Develops a variety of creative content for campaigns that includes, but is not limited to, sell-in materials for reps and accounts, social media content, and advertising copy for consumer facing promotions
Analyzes performance on key marketing tactics using social listening tools, sales data, and advertising reporting dashboards
Oversees budgets for assigned titles
Works closely with ad/promo, content creation, publicity, sales, and editorial teams
Manages the social media platforms for Dey Street Books on a daily basis
Qualifications
College degree or equivalent work experience
A minimum of 1 to 3 years of marketing experience
Ability to work cross-functionally across the division and within the company and thrive in a fast-paced, dynamic work environment
Exceptional written and oral communications skills, positive attitude, and a high level of professionalism, creativity, and attention to detail
Demonstrated knowledge of the digital landscape, current marketing trends, and social media best practices
MS Office Suite required; Adobe Creative Suite, Canva, or similar design programs are a bonus, plus a keen eye for design
Passion for reading and the book publishing business
The salary for this position is $50,700-$53,000. We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, technical and communication skills, and other factors that may prove relevant during the interview process.
In addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.
HarperCollins Publishers is an equal opportunity employer.
Job Locations US-NY-New York
Category Marketing