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Title: Marketing Business Analyst – Omnichannel / Merchandizing Analyst Location: Work from Home – PST hours preferred, but open to nationwide candidates available on a PST schedule Note: This is a W2 contract position – C2C & 3rd party candidates WILL NOT be considered The Marketing Business Analyst – Omnichannel / Merchandizing Analyst will support; Digital Product Analytics Defining, tracking, and reporting on key digital KPIs (ATC, CVR, Shop to CVR, AOV, abandonment, etc.) for both apps and web Building and maintaining automated dashboards to monitor product funnels, customer’s path to purchase, feature engagement, and merchandizing placements Conducting funnel and cohort analyses to uncover drop-off points and recommend tech improvements to team Digital Customer Behavioral Analytics Segmenting users to identify high-impact audiences or audiences with specific propensities to products Mapping end-to-end customer journeys across touchpoints to understand contextually how products differ based on customer journey Creating insights on how merchandizing strategies affect BAU and quantify behavioral changes of those strategies and initiatives Omnichannel Experimentation / Testing Based on data, providing experimentation, suggestions, and strategies that meaningfully improve merchandizing performance on digital Creating reporting and readouts of launched experiments Assisting in PVT (production validation testing) on net new features/initiatives that rollout, ensuring no bugs or issues exist eComm Campaign Analytics Owning A/B testing analytics performance readouts, including creating automated dashboards and decks for internal teams and stakeholders Owning LTO digital analytics performance and creating analytics readouts to support the marketing calendar Maintaining and conducting quality assurance of existing dashboards Position Qualifications: Strong, prior experience in a Marketing Analyst capacity, with experience managing and influencing marketing strategy based on analytics, KPIs, and data insights Strong, general marketing skillset, including experience with standard industry tools and CRM platforms, marketing strategies, campaign execution, and marketing communications Strong interpersonal communication skills, analytical and problem-solving skills, and ability to work within a team environment A minimum of a Bachelor's Degree in Marketing, Advertising, Public Relations, Business, or other related field #ALINE11