Marketing Insights Analyst
Electrolit - Houston, Texas, United States, 77246![Electrolit](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Electrolit
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Overview
Houston, TX - onsite (hybrid)Position SummaryWe are searching for an analytical individual to join our dynamic team! The Marketing Insights Analyst will play a key role in shaping the future of new products and market expansion. The ideal Marketing Insights Analyst will successfully review and distill consumer & business data to develop insightful analysis and strategic decision-making that allow the organization to take advantage of growth opportunities.Principal DutiesResearch and compile data related to current product market, customer demographics and interest, and factors influencing product demand; analyze results to identify ways of maximizing sales and market penetration of current productsUse numerator to lead consumer/shopper insights workPrepare commercial and strategic reviews to the brand as well as other ad-hoc senior management/stakeholder presentationsMaintain various PowerPoint decks with up-to-date insights, such as sell stories, operations and innovationEffectively communicate insights results to clients, both written and verbal, across the organization to facilitate decision making processMonitor brand health and collaborate with the Brand Team to develop plans for enhancing critical brand growth and pillarsProvide real-time reporting of brand performance, identify opportunities and risks, and offer recommendations for course correctionsReview sales trends, inventory, and distribution data to make actionable recommendations for business improvementSummarize and analyze data; make recommendations related to research findingsReport findings, complete with graphs illustrating data and written text explaining complex findings.Performs other related duties as assigned.Skills and AbilitiesExcellent verbal and written communication skillsExcellent organizational skills and attention to detailSuperior research and analytical skillsAbility to translate complex concepts and methodologies into easily understood languageProficient with Microsoft Office Suite or related software.Ability to multi-task and prioritizeAbility to collaborate with cross-functional teams in a dynamic environmentSelf-starter but able to take direction, ability to work both independently and as a team playerAbility to think outside the box, developing creative solutions and ways to engage with users in new ways to drive adoption of our solutions.QualificationsBachelor's degree in Business, Marketing, Finance, Data Science or related fieldProven analytical skills: conceptualizing, analyzing, deriving insights from data, to create compelling stories for clientsDemonstrated strength in data analysis & working with Syndicated, Panel, POS data (IRI, Mintel, and Numerator)Strong PowerPoint and presentation skills, with experience presenting directly to clients and prospects with varying levels of experience from analyst to executive leadershipTwo (2) + years in marketing analytics or data analyticsCPG and/or Retailer knowledge, including knowledge of consumer and category insights. Must be able to speak the language at a granular level of detail, understand their key strategic initiatives and how promotional data can be leveraged to achieve their goalsOther RequirementsProlonged periods sitting at a desk and working on a computerMust be able to lift 15 pounds at timesMust be legally authorized to work in the USAThe above statements reflect the general details necessary to describe the principal functions of the occupation and shall not be construed as a detailed description of all the work requirements that may be inherited in the occupation.Cab Enterprises Inc. is committed to maintaining a work environment that promotes diversity and is free of discrimination. Except where prohibited by state law, all offers of employment might be subject of passing a drug test. We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.
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