Educated Solutions Corp
Global Demand Generation Marketing Manager
Educated Solutions Corp - Seattle, Washington, us, 98127
Work at Educated Solutions Corp
Overview
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Overview
Location
Seattle,WA
Description
ESC has an exciting opportunity for a Global Demand Generation Marketing Manager to drive sales-led demand generation for our premier cloud computing client's premier global events. This role will be responsible for developing and executing high-impact demand generation strategies, equipping sales teams with the right enablement materials, and driving pipeline acceleration.
The ideal candidate is a data-driven marketing professional with 6+ years of experience in demand generation, campaign management, sales enablement, and digital marketing. They will collaborate closely with global sales teams and cross-functional marketing partners to create and optimize multi-channel campaigns that drive engagement and revenue growth.
Key Responsibilities
Demand Generation & Campaign Management • Develop and execute sales-led demand generation strategies to support pipeline growth and revenue acceleration for flagship global events. • Lead multi-channel digital campaigns (email, paid media, ABM, webinars, etc.) with a focus on conversion optimization. • Align closely with WW Sales teams to ensure campaign messaging and targeting are tailored for key customer segments. • Manage end-to-end campaign execution, from planning and implementation to analysis and optimization. • Utilize marketing automation tools (Marketo, HubSpot, Pardot) and CRM platforms (Salesforce) to execute and track campaigns effectively.
Sales Enablement & Collaboration • Build and communicate sales enablement materials including pitch decks, playbooks, FAQs, and competitive insights. • Act as the primary marketing liaison with sales, ensuring teams have the right tools and assets to drive demand. • Train and support sales teams on leveraging demand generation programs to engage prospects and close deals.
Campaign Analysis & Optimization • Track, measure, and report on campaign performance with a strong focus on lead quality, conversion rates, and revenue impact. • Analyze campaign data and customer insights to continuously refine strategies and improve effectiveness. • Provide actionable recommendations for campaign optimization, audience segmentation, and content personalization.
Qualifications & Experience
6+ years of experience in the following areas: • Demand Generation - Proven ability to drive pipeline and revenue growth through strategic marketing programs. • Campaign Management - Hands-on experience with end-to-end digital marketing campaigns across multiple channels. • Sales Enablement - Experience developing sales tools, content, and training programs to support global sales teams. • Campaign Analysis - Strong data analysis skills, with the ability to measure campaign performance and optimize for better results. • Building Effective Relationships - Experience collaborating with cross-functional teams, including sales, product marketing, and operations. • Communication (Written & Verbal, Organizational) - Strong ability to craft compelling marketing messages and communicate insights effectively. • Digital Campaigns - Expertise in executing multi-channel digital marketing campaigns using automation platforms and CRM tools. • Accuracy & Attention to Detail - Detail-oriented approach to campaign execution, reporting, and data analysis.
Preferred: • Experience in B2B, SaaS, or technology marketing with a focus on enterprise audiences. • Familiarity with cloud computing, or enterprise tech ecosystems. • Knowledge of account-based marketing (ABM) strategies and personalization tactics.
Description
ESC has an exciting opportunity for a Global Demand Generation Marketing Manager to drive sales-led demand generation for our premier cloud computing client's premier global events. This role will be responsible for developing and executing high-impact demand generation strategies, equipping sales teams with the right enablement materials, and driving pipeline acceleration.
The ideal candidate is a data-driven marketing professional with 6+ years of experience in demand generation, campaign management, sales enablement, and digital marketing. They will collaborate closely with global sales teams and cross-functional marketing partners to create and optimize multi-channel campaigns that drive engagement and revenue growth.
Key Responsibilities
Demand Generation & Campaign Management • Develop and execute sales-led demand generation strategies to support pipeline growth and revenue acceleration for flagship global events. • Lead multi-channel digital campaigns (email, paid media, ABM, webinars, etc.) with a focus on conversion optimization. • Align closely with WW Sales teams to ensure campaign messaging and targeting are tailored for key customer segments. • Manage end-to-end campaign execution, from planning and implementation to analysis and optimization. • Utilize marketing automation tools (Marketo, HubSpot, Pardot) and CRM platforms (Salesforce) to execute and track campaigns effectively.
Sales Enablement & Collaboration • Build and communicate sales enablement materials including pitch decks, playbooks, FAQs, and competitive insights. • Act as the primary marketing liaison with sales, ensuring teams have the right tools and assets to drive demand. • Train and support sales teams on leveraging demand generation programs to engage prospects and close deals.
Campaign Analysis & Optimization • Track, measure, and report on campaign performance with a strong focus on lead quality, conversion rates, and revenue impact. • Analyze campaign data and customer insights to continuously refine strategies and improve effectiveness. • Provide actionable recommendations for campaign optimization, audience segmentation, and content personalization.
Qualifications & Experience
6+ years of experience in the following areas: • Demand Generation - Proven ability to drive pipeline and revenue growth through strategic marketing programs. • Campaign Management - Hands-on experience with end-to-end digital marketing campaigns across multiple channels. • Sales Enablement - Experience developing sales tools, content, and training programs to support global sales teams. • Campaign Analysis - Strong data analysis skills, with the ability to measure campaign performance and optimize for better results. • Building Effective Relationships - Experience collaborating with cross-functional teams, including sales, product marketing, and operations. • Communication (Written & Verbal, Organizational) - Strong ability to craft compelling marketing messages and communicate insights effectively. • Digital Campaigns - Expertise in executing multi-channel digital marketing campaigns using automation platforms and CRM tools. • Accuracy & Attention to Detail - Detail-oriented approach to campaign execution, reporting, and data analysis.
Preferred: • Experience in B2B, SaaS, or technology marketing with a focus on enterprise audiences. • Familiarity with cloud computing, or enterprise tech ecosystems. • Knowledge of account-based marketing (ABM) strategies and personalization tactics.