Danone
Senior/Associate Brand Manager (AFH Marketing)
Danone - White Plains, New York, United States, 10603
Work at Danone
Overview
- View job
Overview
Senior/Associate Brand Manager (AFH Marketing)
United States White Plains,Louisville Hybrid Permanent Full-Time Posted: 16 May 2025 About the job The Senior/Associate Brand Manager will be a key member of our marketing team, who can adapt to new environments and teams. In this assignment, the ideal candidate will have a strong interest in channel marketing and leading projects that help to drive the Danone mission of Bringing Health Through Food To Everyone. This role will include managing high impact projects, including but not limited new launches, portfolio analysis and management, brand design adaptation, and day-to-day business activity (e.g., budget management, etc.).
Ensure you read the information regarding this opportunity thoroughly before making an application. The ideal candidate will be both analytical and strategic, able to turn data findings into strategically told stories to influence senior leaders. They will demonstrate leadership of their responsibilities and projects, acting pragmatically and influencing across the organization to deliver with excellence. They will be a growth-minded leader who demonstrates grit, thinks and acts in a disciplined, yet disruptive way, and who can thrive in a fast-paced, dynamic environment. This role is part of a rotation program with the first assignment being Away-From-Home Marketing in the Beverage Creations business unit. The role can be based in either of our HQ locations: Louisville, CO or White Plains, NY. The expected duration of each rotation is between 12 and 24 months, and will be determined by a combination of matching development opportunities and exposure to different marketing competencies, and meeting business needs and priorities. Primary Responsibilities – AFH Marketing · Support the growth of Beverages (Coffee Enhancers, RTD Coffee) in the AFH channel, the largest sales-driving BU for the channel.· Support PC and Bulk business growth by leading:· Pipeline development (e.g., new products, line and pack extensions, LTOs)· Portfolio analysis and optimization· Create and manage deployment of marketing assets that support channel selling efforts, including creative (Mixology program, sell sheets), operational (PC racks), and business-building (trade show support) materials· Own the AFH Quarterly Report (QBR) for the team and deliver insightful analysis of business performance· Own the Beverage Creations AFH Marketing budget, strategically deploying and maximizing funding· Occasionally manage projects/workstreams that span across BUs or arise in other BUs· Facilitate connection and strategic alignment between the brand teams, AFH sales and the commercial organization to ultimately drive new growth opportunities and better manage the existing business Rotational Program – Potential Responsibilities/Opportunities Senior/Associate Brand Manager may be responsible for, but not limited to:
Identifying key trends and analyzing market opportunities. Developing strong stories to sell in product ideas both internally and externally. Developing opportunities to explore innovation trends in the real world. Developing total enterprise strategies and multi-year platform innovation. Serve as the “hub-of-the wheel to drive Collaboration with cross functional teams to develop and execute multiple projects in parallel Building effective relationships with key internal and external partners. Manage budget in close collaboration with finance and team. Partner with Brand team and key cross-functional stakeholders to manage media campaigns and Integrated marketing execution, tracking, reporting and optimization. Leading critical portfolio management projects (including but not limited to line extensions, packaging updates, and minor renovations) with cross-functional stakeholders. Serve as the voice of the business by leading data analytics and reporting efforts; performing consumer, customer, and competitive analysis; monitoring key performance metrics; and managing ad-hoc requests. Responsible for P&L oversight, forecasting and GPS/demand planning with guidance from Brand Manager. Contribute strong POV on media strategies and consumer targeting to guide tactical planning efforts. Manage marketing activities inclusive of owned, earned, and paid media channel tactics. The base compensation range for this position is $105,000 - $115,000 commensurate with experience. Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment with opportunities to work both remotely and in office when desired. About youAbout Danone At Danone North America, you’ll work with some of the best-known food and beverage brands in the world like Activia, Silk, Two Good, Oikos, evian, and Happy Family. You’ll be part of one of the largest Certified B Corps
in the world , working together to make sure our brands create real benefits for people, communities, and the planet. We have 6,000+ employees across the U.S. and Canada. Come join our movement for a healthier world: One Planet. One Health BY YOU . Danone North America is proud to be an Equal Opportunity employer. It is our policy to give equal employment opportunities to all qualified persons without regard to legally protected characteristics, or any other consideration made unlawful by applicable federal, state/provincial and/or local law. For our EEO policy statement and your EEO rights under lawclick here . #LI-NORAM #LI-HYBRID #LI-AS1 Job details Dedicated to bringing health through food to as many people as possible, we are a leading global food & beverage company built on four businesses: Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition and Medical Nutrition.
#J-18808-Ljbffr
United States White Plains,Louisville Hybrid Permanent Full-Time Posted: 16 May 2025 About the job The Senior/Associate Brand Manager will be a key member of our marketing team, who can adapt to new environments and teams. In this assignment, the ideal candidate will have a strong interest in channel marketing and leading projects that help to drive the Danone mission of Bringing Health Through Food To Everyone. This role will include managing high impact projects, including but not limited new launches, portfolio analysis and management, brand design adaptation, and day-to-day business activity (e.g., budget management, etc.).
Ensure you read the information regarding this opportunity thoroughly before making an application. The ideal candidate will be both analytical and strategic, able to turn data findings into strategically told stories to influence senior leaders. They will demonstrate leadership of their responsibilities and projects, acting pragmatically and influencing across the organization to deliver with excellence. They will be a growth-minded leader who demonstrates grit, thinks and acts in a disciplined, yet disruptive way, and who can thrive in a fast-paced, dynamic environment. This role is part of a rotation program with the first assignment being Away-From-Home Marketing in the Beverage Creations business unit. The role can be based in either of our HQ locations: Louisville, CO or White Plains, NY. The expected duration of each rotation is between 12 and 24 months, and will be determined by a combination of matching development opportunities and exposure to different marketing competencies, and meeting business needs and priorities. Primary Responsibilities – AFH Marketing · Support the growth of Beverages (Coffee Enhancers, RTD Coffee) in the AFH channel, the largest sales-driving BU for the channel.· Support PC and Bulk business growth by leading:· Pipeline development (e.g., new products, line and pack extensions, LTOs)· Portfolio analysis and optimization· Create and manage deployment of marketing assets that support channel selling efforts, including creative (Mixology program, sell sheets), operational (PC racks), and business-building (trade show support) materials· Own the AFH Quarterly Report (QBR) for the team and deliver insightful analysis of business performance· Own the Beverage Creations AFH Marketing budget, strategically deploying and maximizing funding· Occasionally manage projects/workstreams that span across BUs or arise in other BUs· Facilitate connection and strategic alignment between the brand teams, AFH sales and the commercial organization to ultimately drive new growth opportunities and better manage the existing business Rotational Program – Potential Responsibilities/Opportunities Senior/Associate Brand Manager may be responsible for, but not limited to:
Identifying key trends and analyzing market opportunities. Developing strong stories to sell in product ideas both internally and externally. Developing opportunities to explore innovation trends in the real world. Developing total enterprise strategies and multi-year platform innovation. Serve as the “hub-of-the wheel to drive Collaboration with cross functional teams to develop and execute multiple projects in parallel Building effective relationships with key internal and external partners. Manage budget in close collaboration with finance and team. Partner with Brand team and key cross-functional stakeholders to manage media campaigns and Integrated marketing execution, tracking, reporting and optimization. Leading critical portfolio management projects (including but not limited to line extensions, packaging updates, and minor renovations) with cross-functional stakeholders. Serve as the voice of the business by leading data analytics and reporting efforts; performing consumer, customer, and competitive analysis; monitoring key performance metrics; and managing ad-hoc requests. Responsible for P&L oversight, forecasting and GPS/demand planning with guidance from Brand Manager. Contribute strong POV on media strategies and consumer targeting to guide tactical planning efforts. Manage marketing activities inclusive of owned, earned, and paid media channel tactics. The base compensation range for this position is $105,000 - $115,000 commensurate with experience. Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment with opportunities to work both remotely and in office when desired. About youAbout Danone At Danone North America, you’ll work with some of the best-known food and beverage brands in the world like Activia, Silk, Two Good, Oikos, evian, and Happy Family. You’ll be part of one of the largest Certified B Corps
in the world , working together to make sure our brands create real benefits for people, communities, and the planet. We have 6,000+ employees across the U.S. and Canada. Come join our movement for a healthier world: One Planet. One Health BY YOU . Danone North America is proud to be an Equal Opportunity employer. It is our policy to give equal employment opportunities to all qualified persons without regard to legally protected characteristics, or any other consideration made unlawful by applicable federal, state/provincial and/or local law. For our EEO policy statement and your EEO rights under lawclick here . #LI-NORAM #LI-HYBRID #LI-AS1 Job details Dedicated to bringing health through food to as many people as possible, we are a leading global food & beverage company built on four businesses: Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition and Medical Nutrition.
#J-18808-Ljbffr