Marketing Manager, IHS Program
Amazon - Indiana, Pennsylvania, us, 15705![Amazon](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Develop and execute comprehensive communication strategies to promote the IHS website for store onboarding and brand image across various channels (e.g. digital, social media, traditional media).Oversee the creation and implementation of compelling marketing campaigns and content that resonate with the target audience and drive store onboarding and retention.Utilize marketing tools to optimize campaign performance, streamline workflows, and enhance lead generation and nurturing processes.Conduct market research and analysis to identify trends, customer preferences, and competitive landscape, providing insights for strategic decision-making.Collaborate with cross-functional teams to align marketing initiatives with overall store onboarding objectives and ensure seamless integration of messaging and branding.Monitor and measure the effectiveness of marketing initiatives, using key metrics and analytics tools to assess performance, identify areas for improvement, and report on marketing KPIs.Stay up-to-date with industry trends, best practices, and emerging technologies in communication, branding, and marketing automation, and proactively recommend innovative strategies to enhance our marketing efforts for store onboarding.Collaborate with WW stakeholders on communication, lead generation, and brand performance.Basic Qualifications
3+ years of professional non-internship marketing experience.2+ years of working with creative teams, content managers, and marketers to bring brand promise to life experience.Experience using data and metrics to drive improvements.Experience with Excel or Tableau (data interpretation, macros, charts, and pivot tables).Experience building, executing, and scaling cross-functional marketing programs.Preferred Qualifications
2+ years of segmentation and developing customer profiles experience.2+ years of supporting quantitative and qualitative consumer research experience.Experience of B2B marketing in offline/online platforms.Posted:
April 5, 2024Amazon is an Equal Opportunity Employer
– Minority / Women / Disability / Veteran / Gender Identity / Sexual Orientation / Age.
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