Senior Marketing Manager, Integrated Media
The Sage Group (Bay Area) - Seattle, Washington, us, 98127![The Sage Group (Bay Area)](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at The Sage Group (Bay Area)
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Overview
Read the overview of this opportunity to understand what skills, including and relevant soft skills and software package proficiencies, are required.About The Job
Own strategy, analysis, and optimizations for key offline channels including programmatic video channels (YouTube, OLV, Streaming TV, OTT).Support strategy, analysis, and execution of other media channels including streaming audio, podcasts, display, direct mail, OOH, etc.Support our efforts to build a full-funnel marketing program that considers the role of media across the funnel, key tactics like audience targeting, creative, channel expansion, measurement, and experimentation.Oversee our Co-Marketing or Product campaigns and go-to-market initiatives by designing and executing custom media programs to drive business KPIs.Monitor and optimize campaigns based on daily, weekly, and monthly performance data and marketplace trends.Work closely with Data Science, Marketing Analytics, and MarTech on measurement, attribution, incrementality testing, key KPI measurement.Effectively communicate channel performance and test learnings to the broader marketing team and relevant stakeholders.Analyze first and third-party data, market trends, and the competitive landscape to make data-driven optimizations.Deliver against aggressive growth goals (CPA, ROI, GMV, etc.).Manage agency relationships and provide direction based on performance goals.About You:
8+ years of professional experience in performance or growth marketing including managing multiple digital and offline media channels.Experience launching multi-million dollar, full-funnel media campaigns for brand or product launches.Deep experience collaborating with cross-functional teams inclusive of Brand, Product Marketing, Creative, and Marketing Analytics.Proven track record of using qualitative and quantitative data to develop actionable insights and detailed understanding of cross-channel attribution.Data-driven with strong analytical problem-solving skills with a proven track record of using data to make decisions and ability to evaluate and optimize toward key business outcomes in terms of LTV, ROI, CPA, etc.Strong understanding of the digital video marketing ecosystem across OLV, OTT, YouTube, Connected TV, and more.Experience with building experimentation frameworks at scale and understanding of media measurement and tools including MTA, MMM, geo-holdouts, etc.Bachelor’s degree or equivalent.Preferred Qualifications:
Strong interpersonal, analytical, and problem-solving skills.Excellent written and verbal communication skills, with an ability to frame up succinct recommendations.Enthusiastic attitude; willingness to roll up the sleeves and help where needed, a passion for digital marketing and for using data to drive consumer marketing decisions.Proficient in MS Excel, SQL a plus.Experience in a startup or fast-growing company.Duration: 4+ month full-time contract.Location: Remote – US.Compensation: $65-85/hr. W2.
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