Paid Search Marketing Manager
Keeper Security - Chicago, Illinois, United States, 60290Work at Keeper Security
Overview
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Overview
Keeper’s cybersecurity software is trusted by millions of people and thousands of organizations, globally. Keeper is published in 21 languages and is sold in over 120 countries. Join one of the fastest-growing cybersecurity companies and help us achieve our goals by building brand awareness and driving new customer acquisition.
About Keeper
Keeper Security is transforming cybersecurity for people and organizations around the world. Keeper’s affordable and easy-to-use solutions are built on a foundation of zero-trust and zero-knowledge security to protect every user on every device. Our award-winning, zero-trust, privileged access management platform deploys in minutes and seamlessly integrates with any tech stack and identity application to provide visibility, security, control, reporting and compliance across an entire enterprise. Trusted by millions of individuals and thousands of organizations, Keeper is an innovator of best-in-class password management, secrets management, privileged access, secure remote access and encrypted messaging. Learn more at KeeperSecurity.com.
About the Role
The Paid Search Marketing Manager will report to our Vice President of Global Marketing and will be responsible for optimizing and growing our paid search channels as they bring a strong background in paid search and analytics.
Responsibilities
Lead PPC campaign strategy and optimize performance, adjusting bidding strategies, ad copy, and targeting parameters to improve conversion rates, build quality pipeline, and achieve KPIs
Provide regular reports and performance dashboards to leadership, highlighting key metrics, trends, and actionable insights
Recommend landing page strategies and consult on landing page planning
Optimize attribution methodologies, model and forecast ROI, and build test plans to improve campaign performance and identify opportunities for investment
Implement A/B testing and other strategies to optimize ad creatives, landing pages, and other campaign elements
Build effective cross-functional partnerships with SEO, demand generation, marketing operations, product, and sales
Stay current on industry best practices and emerging trends to continually enhance strategies
Requirements
6+ years of experience in paid search marketing, with a track record of creating and managing successful campaigns
In-depth knowledge of paid search platforms (Google Ads, Bing Ads, etc.) and solutions for analytics, competitive insight, and keyword research
Experience managing large budgets within highly competitive industries
Passionate about data and analytics; use funnels, creative/messaging, A/B testing, growth hacking, and optimization as a lever to improve business performance
Advanced understanding of, and ability to make decisions based on, metrics such as CTR, CPC, CPA, MQL, ROI
Strong business acumen, analytical and detail-oriented
Outstanding verbal and written communication skills for a global audience
Proficient with Microsoft Excel and/or Google Sheets
Preferred
Agency experience and B2B SaaS experience
Experience managing international campaigns in multiple languages
Certifications in relevant platforms (e.g., Google Ads certification)
Website conversion rate optimization (CRO) experience
Benefits
Medical, Dental & Vision (inclusive of domestic partnerships)
Employer Paid Life Insurance & Employee/Spouse/Child Supplemental life
Voluntary Short/Long Term Disability Insurance
401K (Roth/Traditional)
A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc)
Above market annual bonuses
Keeper Security, Inc. is an equal opportunity employer and participant in the U.S. Federal E-Verify program. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Classification: Exempt