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Overview At New York Blood Center Enterprises (NYBCe), one of the most comprehensive blood centers in the world, our focus is on cultivating excellence by merging cutting-edge innovation with diligent customer service, groundbreaking research, and comprehensive program and service development. Join us as we work towards meeting and exceeding the growing needs of our diverse communities, further our lifesaving strategic goals in a rapidly changing environment, and expand our impact on the local, national, and global communities we serve. Responsibilities The Marketing Manager is a curious, creative, and competent individual who will adeptly build and manage comprehensive digital marketing activities. Working closely with the commercial team to understand and align with corporate goals, the manager will be a brand champion responsible for writing, posting, and optimizing content for social media, creating Salesforce campaign pages and email nurture streams, maintaining a WordPress website with periodic updates, and supporting conference participation with innovative digital initiatives. The ideal candidate will have a strong background in multi-channel marketing with demonstrated success in the execution of demand and lead generating activities. They will have a knack for crafting compelling copy, experience with Salesforce Account Engagement, and familiarity with WordPress. They will thrive in a startup environment where the projects differ every day and everyone is empowered to contribute to the organization’s collective success. Functional Oversight : Digital and content marketing Website Management Funnel Management Location : Hybrid remote with 2-3 days on-site in Rye, New York. Key Responsibilities Social Media Management: • Create and manage social media campaigns and promotions that satisfy lead generation goals. • Develop, write, and post engaging B2B and B2C content across various social media platforms (e.g., Facebook, LinkedIn, Instagram) to build brand and grow the corporate follower base. • Monitor social media channels for feedback, trends, and performance metrics. Salesforce Marketing: • Design, build, and maintain as-needed Salesforce landing pages to generate leads according to campaign objectives. • Develop and manage email nurture streams for defined target client segments, including creating content, analyzing, and optimizing performance. Website Management: • Update and manage website content as needed, ensuring all web content is SEO-optimized and aligns with brand guidelines. • Work with web developers to troubleshoot and resolve content-related issues. Intranet Site Management: • Update and manage the intranet SharePoint site as a key resource for CCS employees, including short news features, photos, and announcements. • Maintain the CCS organizational calendar with notice of upcoming events to promote transparency across a multi-site business unit. Reporting and Analysis: • Track and analyze the performance of social media, Salesforce landing pages, and email marketing campaigns, refining strategies as necessary to optimize performance. • Track and analyze web performance of the website and related advertising. • Prepare regular reports on digital marketing performance and provide actionable insights for optimization. Qualifications Education: Bachelor's degree in business, marketing, life sciences, or a related field. Experience: 5 years of experience and a track record of success in digital marketing, content creation, and analytics. Travel: Up to 10% Knowledge: Proficiency in an array of marketing platforms and tools including Salesforce, WordPress, LinkedIn, Google Analytics, SEMRush, etc. Working knowledge of digital technologies and software (i.e., photo/video editing). Skills & Abilities: Excellent analytical skills with the ability to translate data into actionable insights. Proven ability to research and write clear, compelling, and audience-focused content in a variety of formats. Proven ability to manage multiple projects and priorities in a fast-paced environment. Excellent teamwork and interpersonal skills. For applicants who will perform this position in New York City or Westchester County, the proposed annual salary is $110,000.00 to $120,000.00. For applicants who will perform this position outside of New York City or Westchester County, salary will reflect local market rates and be commensurate with the applicant’s skills, job-related knowledge, and experience. #J-18808-Ljbffr