Disney Entertainment Studios segment encompasses global entertainment media and content, including streaming. The Disney Entertainment Brand & Editorial Team oversees social programming and engagement for @Disney platforms. Along with the development, strategy, planning, publishing, and operations for @Disney, @MickeyMouse, @MinnieMouse, @TheMuppets, @DisneyPrincesses and Disney.com across digital and social platforms.Responsibilities include brand platform development, content creation, event strategies, digital brand marketing, corporate social responsibility amplification, studio title marketing campaign integration, and cross-line-of-business support.An experienced Digital Marketing Specialist/social media strategist is needed for the Disney Entertainment Brand & Editorial Team to join a group of social programming and engagement teams managing @Disney social media platforms.*Please note - this role has a projected end date of September 2025Job Responsibilities:Under the guidance of a Manager, this roles responsibilities include supporting Disney and Franchise handles in the following ways:ContentResponsible for the day-to-day programming of social content across all platforms, tagging for reporting, calendar maintenance, and asset management in collaboration with team strategists and coordinatorsProposing copy and creative in collaboration with social and digital leadership that is consistent with brand voice, tone, and positioning of campaign and/or titleIdeate new social concepts to engage and entertain digital audiences, leaning into applicable brand-safe trends, where appropriateDigital Trends and Platform Updates:Stay abreast of digital trends and platform updates to inform strategy and executionSocial Media and Event Coverage:Assist with live content coverage and execution for talent press junkets, content shoots, and marketing events as neededCommunity Engagement:Review and draft copy tied to community engagement efforts across platformsIdentify and pursue UGC opportunities with the support of ManagersPartner with vendor to source engagement and UGC opportunitiesContent programmingAsset Management:Route all assets to the necessary stakeholders for internal approvals (Legal, Clearances, Brands & Franchise, etc.) and clearly communicate feedback to ensure content meets business standardsDeliver all final approved assets and copy to relevant partners while ensuring that publishing timing and tagging of content is aligned to the wider marketing plans as well as reporting needsPartners:Collaborate with internal and external teams through the lifecycle of content development, from strategy, positioning, content ideation, concepting, scripting, production, routing, to final execution and delivery of approved assets across all channels domestically for amplification and supportLiaise daily with teams for amplification and support of priorities across pertinent @Disney channelsBasic Qualifications:Minimum of 2+ years social media or community management experience within consumer-facing media or global brandBA or BS in Journalism, Film, Marketing, and/or relevant field or 2+ years experienceFamiliarity with Disney brand and contentFamiliarity with Disney+ platformExcellent writing skills with the ability to translate traditional marketing content into engaging and brand relevant conversationsPassion for storytelling, listening to what the community has to sayBasic understanding of digital analytics and performance trackingSuperior knowledge of social platforms and its native productsAbility to be nimble and adapt quickly to new technologies and processesPolished in presentation and communicationBe able to find creative solutions to challenges and use data to drive content development and programming decisionsPassion, appreciation, and knowledge of Disney movies, Disney+ series, shorts, and charactersProficient in the use of Microsoft Office (Excel, Word, PowerPoint), Google Suite, and BoxUnderstanding of Social Media platforms required such as YouTube, Facebook, Twitter, Instagram, and Tik Tok.Outstanding organizational and communication skillsAbility to manage multiple projects and creative ideas on tight deadlines in a fast-paced environmentTeam player with a strong work ethic and high level of confidentialityStrong attention to detail and ability to use sound judgementPreferred Qualifications:Previous experience with CRM tools AirTable, Smartsheets, and/or Zendesk preferredExperience in Sprinklr, Creator Studio, Keynote, Google Slides,Experience within brand entertainment marketing and/or streaming services a plusPrevious experience working with large, matrixed organizations a plusThe hiring range for this position in Glendale, CA is $63,400 to $85,000 per year based on a 40-hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidates geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.Job ID: 10098268Location: Burbank,CaliforniaJob Posting Company: The Walt Disney StudiosThe Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
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Digital Marketing Specialist (Project Hire)