Marketing Manager - Digital I
Aditi Consulting - Indianapolis, Indiana, United States,![Aditi Consulting](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Aditi Consulting
Overview
- Apply
Overview
The ABM Manager is responsible for strategizing, developing, and executing Account-Based Marketing (ABM) plans for priority accounts in collaboration with Sales, Customer Success, and various marketing teams. This role plays a crucial part in achieving business growth objectives by driving pipeline acceleration, product adoption, and renewals through targeted marketing initiatives.
The ABM Coordinator is responsible for interfacing directly with account owners/sales teams, and requires a strategic marketing approach, cross-team and organizational teamwork, excellent communications and project management skills, relationship building, along with a passion for driving the right customer experience.
Responsibilities:
Develop and implement comprehensive ABM strategies for top-tier accounts to meet business growth objectives.Drive Pipeline Sourced, Influenced, Maturation, and Deal Closure through Account Based Marketing efforts.Utilize a mix of digital, events, email campaigns, and personalized experiences to engage target accounts effectively.Partner with cross-functional teams to ensure seamless end-to-end customer experiences for ABM accounts.Communicate ABM strategies and results to stakeholders, including sales teams and corporate marketing.Implement scalable ABM programs for both 1:1 and programmatic approaches.Measure and analyze campaign performance using analytics to derive actionable insights.Educate sales teams on ABM best practices, trends, and strategies.
Skills:
Experienced. Experience planning and executing Marketing Programs & Campaigns. Knowledge and Experience with Enterprise Accounts. ABM experience is a plus.Domain. Expertise in Account-Based Marketing strategy and program development preferred.Go getter. Strong understanding of how to create unparalleled brand experiences and a track record for delivering innovative customer experience through enterprise-focused initiatives. Inquisitive and proactive in terms of ideas and innovation.Problem Solver. Strong critical thinking, creativity and can pivot on the flyCollaborator. Natural relationship builder who can work effectively across different subject areas, time zones and cultures and thrives within a matrix organization. Ability to lead through indirect influence.A strong communicator. Excellent written and verbal communication skills.Analytical. You ask questions. Analyze the metrics, focused on Relationships, Revenue, and Reputation.Data Driven Storyteller. Leverage data and metrics to develop GTM plans and communicate your narrative QoQ and YoY.Organized. Able to manage multiple simultaneous projects and consistently hit deliverables on time and to agreed quality standards.
Requirements
5+ years of relevant work experience in marketing, direct experience in Account Based Marketing a plus.Proven experience effectively driving consensus across diverse teams in multiple departments, time zones, and functions with individual priorities.Demonstrated ability to present to leadership and overall strong presentation building skills.Experience in launching new and innovative ideas.Strong relationship-building skills with acute attention to detail.Experience working with large and complex sales teams.Experience and strong knowledge of how to put together a robust marketing plan for an entire year.Dynamic, confident personality that is self-motivated and capable of working in a fast-paced, start-up environment.Can-do, positive, inspiring attitude with an outside-the-box, innovative and creative mentality.Passion for software-as-a-service, platform-as-a-service and innovative thinking.
Compensation:
The pay rate range above is the base hourly pay range that Aditi Consulting reasonably expects to pay someone for this position (compensation may vary outside of this range depending on several factors, including but not limited to, a candidate’s qualifications, skills, competencies, experience, location and end client requirements).
Benefits and Ancillaries:
Medical, dental, vision, PTO benefits and ancillaries may be available for eligible Aditi Consulting employees and vary based on the plan options selected by the employee.
Aditi Consulting LLC uses AI technology to engage candidates during the sourcing process. AI technology is used to gather data only and does not replace human-based decision making in employment decisions.#J-18808-Ljbffr