Senior Journey Marketing Specialist, Platform and Operations(HYBR...
GEICO - Chevy Chase, Maryland, United States, 20815![GEICO](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at GEICO
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Overview
Are you ready to drive meaningful growth and innovation in the insurance? We are seeking a
Senior Journey Marketing Specialist, Platform and Operations
to drive the strategic solution development within GEICO Mar-tech. This role is ideal for someone who excels in working with data to design sophisticated marketing solutions and infrastructure.Role Overview:
As the Senior Journey Marketing Specialist, Platform and Journey Operations, you will be responsible for building audience and measurement capabilities across GEICO’s known consumer Mar-tech stack. You will work closely with the Senior Manager, Platform and Journey Operations to support marketers to execute strategy, test and iterate on multi-channel journeys.Responsibilities:Use
proficiency in Mar-tech tools
used to support the
technical architecture and daily operations
of GEICO's Journey and Customer Data platforms, focusing on system optimization and advanced journey configurations.Implement and refine complex SQL queries
to ensure accurate audiences, segmentation and data integrity for targeting campaigns and delivering personalization.Collaborate with cross-functional teams including Product, Engineering, and Marketing Analytics, to architect end-to-end solutions.Translate asks by strategists for consumer-centric marketing into clear, actionable requirements for system enhancements and integrations.Proficient at documenting technical architectures, solutions, and innovations
to guide future implementations and enable other team members to utilize solutions at scale.Conduct in-depth analyses to troubleshoot and resolve issues.Qualifications:The ideal candidate for this role will be proactive and customer obsessed with a keen eye for detail and a passion for technology-driven marketing. You should be comfortable working in a fast-paced environment and possess a strong ability to think critically and solve complex problems.Minimum Requirements:Bachelor’s Degree or relevant years of experience.3-5 years of experience in digital marketing, CRM, or campaign management with a significant focus on data analysis and technical design.Experience working in
Journey based marketing tools, Customer Data Platforms, and Data Warehouses (Snowflake preferred).Advanced proficiency in
SQL , with extensive knowledge of database management and data modeling.Demonstrated ability to design and document comprehensive technical solutions that align with organizational objectives.Experience in the Insurance, Financial Services, Telecom or other subscription-based businesses strongly preferred.Ability to balance multiple projects and changing requirements, with strong troubleshooting skills.Proficiency with MS Office Suite and other productivity tools including PowerBI, and Azure Dev Ops preferred.Excellent interpersonal, written, and oral communication skills.Strong organization and project management skills with the ability to manage multiple deadlines and priorities in a fast-paced environment.Location:
This position is a
hybrid role, on-site 3 days per week and 2 days remote
at one of the following office locations: Chevy Chase, MD, New York, NY, or Chicago, IL.Annual Salary:
$102,000.00 - $168,000.00. The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/annual salary to be offered to the selected candidate.Benefits:As an Associate, you’ll enjoy our
Total Rewards Program * to help secure your financial future and preserve your health and well-being, including:Premier Medical, Dental and Vision Insurance with no waiting period**Paid Vacation, Sick and Parental Leave401(k) PlanTuition ReimbursementPaid Training and Licensures*Benefits may be different by location. Benefit eligibility requirements vary and may include length of service.**Coverage begins on the date of hire. Must enroll in New Hire Benefits within 30 days of the date of hire for coverage to take effect.The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law.
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