Marketing Automation Build Specialist
Concentrix - Nashville, Tennessee, United States,Work at Concentrix
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Overview
Marketing Automation Build Specialist
to support the High Technology vertical team. This team engages in several projects for clients, providing the best-in-class marketing automation experience. You will report to a Manager.Responsibilities:
Responsible for the build of marketing automation programs within a variety of marketing automation platforms, including assembly of emails using existing templates.Understand the business needs/problems that automation will help to solve.Utilize requirements provided by client teams to build emails in a marketing automation platform content builder console.Partner with client business marketers and IT development teams to develop processes and solutions within marketing automation platforms.Participate in requirements discovery meetings with client teams to identify and capture marketing needs, document user stories, and develop and test solutions.Partner closely with a team of Marketing Automation Subject Matter Experts (SME) to understand marketing automation program requirements and technical specifications.Responsible for building and testing user journeys.Manage and execute test plans to ensure all links and HTML content are tested properly before deployment.Understand the end-to-end experience of emails and forms/landing pages from creation to deployment and reporting.Serve as a platform liaison in troubleshooting data or technical challenges surrounding marketing automation programs.Provide support in pulling program performance reports and setup A/B testing for campaign programs.Experience with Jira, Workfront (preferred) or other Agile Management tools for task assignments and issue management.Guided by marketing automation program best practices.Strong ownership and willingness to roll up your sleeves.Qualifications / Requirements:
2-5 or more years of experience working on digital marketing and marketing automation projects in an agency or multi-client organization.Extensive experience with email and marketing automation platforms (Marketo, HubSpot, Eloqua), with a strong preference for Marketo.Demonstrated experience with a wide range of MarTech in all marketing areas including: CRM/Marketing Automation, Analytics, Data Visualization, and Content Marketing/CMS.Experience with the design elements of front-end or Marketing Automation development.Additional Preferred Candidate Qualifications:
Experience working with remote teams and clients.Experience working with HTML or CSS email code review using tools such as Adobe Dreamweaver.Location: USA, KS, Work-at-HomeConcentrix is an Equal Opportunity/Affirmative Action Employer including Disabled/Vets.
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