Sr. Social Media Specialist
Love Wellness - New York, New York, us, 10261![Love Wellness](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Love Wellness
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Overview
Love Wellness is seeking a dynamic and creative Sr. Social Media Specialist to join our team. This role will be instrumental in managing and growing our brand's presence across multiple social media platforms, with a strong focus on video content creation and strategy. Under the guidance of our Sr. Influencer and Community Manager, you will be involved in all aspects of our online social community, from supporting in concepting big ideas to executing day-to-day tasks across Instagram, TikTok, and Youtube. You will be responsible for working cross-functionally to support brand initiatives on our social channels and executing the Social Media Calendar.
The ideal candidate will have a passion for the health and wellness space and creating content across multiple channels. The Sr. Social Media Specialist must possess excellent creative, organizational, and communication skills.
Salary Range:
$65,000- $75,000 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
Key Responsibilities:Own and develop the full funnel social media strategy across Instagram and TikTok, inclusive of content creation, calendaring, creative feedback, and overall workflow in support of brand and retail initiativesAssist with owning and developing the content strategy for founder's social media accounts, ultimately supporting with the calendar, creative concepts, content creation, and workflowWork collaboratively and cross-functionally to outline social media calendars while adhering to the overall social strategy and content pillarsSchedule and post content using Dash Hudson for both brand and executive channelsCreate content for TikTok and Instagram by working closely with the creative team and attending events, photoshoots, in-person retail visits, etc for behind-the-scenes contentHave strong video editing skills within native social media platforms, a good eye for creating engaging edits, and comfortable participating on cameraOwn all project management including outlining and organizing social media content requests, uploading content, editing content, etc.Prepare and manage weekly shot lists for Founder and team content creation as well as any shot lists for retail shoots, in-person events, or photoshootsLead logistical duties for social content creation prep and planning including coordinating schedules for "In-Office" shoots, video shoots, picking up props, setting up shoot areas, etc.Own reporting on weekly channel performance and proactively make recommendations to optimize content and create more of what's working and less of what is not"24/7 always on" mindset- providing real-time updates and recommendations based on social listening across owned platforms (+ beyond)Monitor comments and DMs and actively participate while adhering to company communication standards and guidelines.
Minimum Qualifications & Experience:Experience creating social-friendly content across Instagram and TikTokExpertise in multiple social media platforms, with experience managing content or marketing calendars, scheduling and community moderation2-3 years of social media, storytelling and community management experience idealExperience using in-app creative tools (Instagram, TikTok, etc)Proficiency in content creation and video editingStrong understanding of social media, trending topics & beauty and wellness industryWilling and able to attend in-person events, photoshoots, and retailersAbility to identify and produce on-brand, engaging and creative content (text, image and video)Ability to grasp trends on social media and act proactivelyExcellent communication skills and collaboration skillsExperience working in a small, agile and flexible teamMust be based in the NYC areaSome travel may be required
Personal Characteristics:Self-starter, upbeat, personable, positive, motivating, can-do/will-do attitudeExcellent creative skills across different social media platformsExcellent verbal & written communication skillsMust work well with cross-functional teamsHighly organized with the ability to manage multiple projects against deadlinesTeam-oriented - we're a small but mighty team and are looking for an individual to be able to add to our collaborative effortsFlexibility to adapt to changing business needs and deal with ambiguity
ABOUT LOVE WELLNESShttps://lovewellness.com/
Love Wellness has been doing better for women since 2016 with clinically-studied supplements, suppositories and personal care products that connect the dots between vaginal, gut, and hormone health. Founded in 2016 by Lo Bosworth, Love Wellness works with doctors to create life-changing solutions to age-old women's health issues using the best research-backed ingredients that actually work. The brand is WWD's Wellness Brand of the Year and has been featured in Vogue, Cosmopolitan, Fortune, Forbes, Good Morning America, Goop, and Women's Health. Loved and trusted by millions of women, Love Wellness is proud to support women as they care for, learn about, and finally feel good in their bodies.
We are an Equal Employment Opportunity ("EEO") Employer. It has been and will continue to be a fundamental policy of Love Wellness not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignment, benefits, layoff, and termination.