Marketing Manager - Analyst Relations
Insight - Chandler, Arizona, United States, 85249![Insight](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Insight
Overview
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Overview
Develop and maintain strong relationships with key industry analysts, including analysts from leading research firms such as Gartner, Forrester, and IDC.Act as the primary point of contact between Insight and industry analysts, ensuring timely and accurate communication.Provide analysts with relevant information about Insight’s solutions, services, and strategies.Coordinate and facilitate analyst briefings, presentations, and meetings to educate analysts on Insight’s offerings and competitive positioning.Collaborate with internal teams, such as product management, marketing, and strategy, to gather information and insights that can be shared with analysts.Work closely with analysts to shape and influence their research agendas and reports to align with Insight’s objectives.Stay updated on industry trends, market dynamics, and competitive developments to provide valuable insights to both analysts and internal stakeholders.Monitor and analyze analyst reports and provide feedback and recommendations to improve Insight’s positioning in the market.Track and measure the effectiveness of analyst relations activities, including the impact on analyst coverage and perception of Insight.Generate regular reports and insights for senior management to inform strategic decision-making.Organize and support analyst-related events, such as analyst summits, webinars, and conferences.Develop and execute analyst engagement programs to ensure consistent and meaningful interactions.Cultivate advocacy among analysts by identifying opportunities for them to endorse or promote Insight’s solutions.Work on joint initiatives, such as case studies or speaking engagements, with analysts to showcase successful collaborations.What you’ll need to succeed
Bachelor's degree in marketing, business, communications, or a related field (Master's degree preferred).5+ years of proven experience in analyst relations, marketing, or a related role within the technology or relevant industry.Strong knowledge of industry analysts, their methodologies, and their impact on the technology sector.Excellent communication and presentation skills, both written and verbal.Ability to collaborate effectively with cross-functional teams and senior executives.Analytical mindset with the ability to synthesize complex information and provide actionable insights.Proficiency in using tools and platforms for tracking and managing analyst relations activities.Strong organizational and project management skills.Results-oriented with a focus on achieving positive outcomes through analyst relationships.Insight is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation or any other characteristic protected by law.
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