US Marketing Manager (US based- remote)
Tradin Organic - Seacliff, California, United States,![Tradin Organic](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Tradin Organic
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Overview
For our US team, we are looking for a Marketing Manager!This is a remote position within the US.
Marketing Manager US
The Marketing Manager is responsible for the overall coordination of the Marketing function of the Tradin Organic US Division. This position has a deep understanding of marketing strategies and drives business decisions based on data analytics. The MarketingManager
is responsible for developing, implementing and overseeing marketing campaigns that algin with the business goals, and global marketing & communications strategies.
Your responsibilities and objectives:
Strategy:
Develop and implement Marketing strategies and initiatives aligned with the overall business strategy, and global marketing & communications strategies.Manage and optimize marketing campaigns across various channels including digital, social media, email, and traditional media.Set up a branding strategy for specific products or product categories.Execute our brand positioning strategy and serving as a brand guardian, ensuring all our outputs align with our corporate identity and brand book.Optimize marketing automation and customer relationship management.
Analysis:Monitor and report on the effectiveness of marketing campaigns, using data and analytics to drive continuous improvement.Utilize data analytics tools and platforms to track campaign performance and customer engagement.Stay up to date with the latest marketing trends and best practices.
Content creation:Manage direct e-mail marketing campaigns and social media channels in conjunction with TNL marketing team.Write content for our websites, social media, advertisements, press releases, print brochures and other publications.Graphic design for digital and print productions, such as product information, sales presentations, advertisements, department and region-specific presentations, etc.Takes the lead in design for tradeshows and events, including booth design, brochures, digital screens.
Trademark management:
Collaborate with legal teams to ensure compliance with trademark laws and regulations.Coordinate with external legal counsel on trademark filings, oppositions, and enforcement actions.
Internal communication:
Lead US internal communications: Use different channels to keep employees informed about the latest developments in our company;
Trade show management:
Maintain and track budget.On-site booth management (including trade show set-up and dismantle and onsite support).
Leadership:
Effectively manage a team of one marketing specialist, guiding on daily tasks, results, support to help reaching the overall company strategy.Manage marketing budgets and allocate resources effectively.
BA Business Management, Marketing or Communication.4-5 years experience in marketing with a focus
on data analysis and campaign management, in preferably in the food
or agriculture industry or B2B organization.1-3 years managerial experience.
Knowledge and skills:
Affinity with the Organic Food
industryExperience with creating engaging digital marketing campaigns,
including direct e-mail, social media and blogs.Proficiency in marketing tools such
as Google Analytics and HubSpotCertification in Google Analytics or other relevant marketing
certifications a plus.Experience with digital marketing channels and tools (SEO, SEM, social
media, email marketing, etc.).Experience with graphic design software and website management
software.Comfortable with designing digital and print marketing materials, such
as digital ads, brochures, case studies, presentationsProficiency with MS Office.Excellent project management and
organizational skills.Strong written and verbal
communication skills.Ability to think strategically and
creatively to solve problems.Self-starter attitude and ability to
work independently.Strong analytical and problem-solving skills.
Benefits of working at Tradin Organic:
11 paid holidays401(K) matchingComprehensive health insuranceEmployee Assistance ProgramLife InsuranceEducational AssistancePaid Maternity LeaveVolunteering Paid Time Off
Interested?
Apply via the apply button below!
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice
An Equal Opportunity Employer
EOE M/W/VET/DISABLED
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