Senior Marketing Specialist
Stantec - Cleveland, Ohio, us, 44101![Stantec](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Stantec
Overview
- Apply
Overview
Our people are at the core of everything we do. Driven by a culture of inclusion, we offer dozens of employee resource groups, growth opportunities, and flexible work arrangements. We understand that the tools for success look different for everyone, and we're committed to providing each employee with the support and flexibility they need to thrive.
We're looking for a full-time Senior Marketing Specialist (SMS). This position works proactively to support business development and work with various teams to create winning proposal submissions/presentations and communications in the pursuit of specific project opportunities to achieve financial and market leadership goals. The SMS will prepare designed-to-win proposals and engaging presentations. The SMS will work closely with technical project managers to create compelling messages that set our firm apart from the pack and key business development leaders to help execute account plans.
The ideal candidate will have a passion for nitty gritty details -an energetic team player who can communicate effectively, manage multiple projects at the same time, and thrive in a deadline-driven environment.
If this sounds like your perfect role, we would love to hear from you.
Key Responsibilities:
Business Development/Account Management/Proposal Development
Provide input and work closely with Business Center (BC) leadership to support Stantec's corporate and regional goals for revenue growth, profitability, and market leadership in selected regional target marketsIf applicable, outline your role in supporting Account Managers to achieve their plan goals; develop and maintain an up-to-date Client Plan with action items, zipper plan, positioning milestones, and team responsibilitiesWork with business developers on Capture Plans that include a pursuit schedule with milestones, research needs, action items for positioning, strategic teaming, and responsibilitiesPartner with Regional Marketing Manager (RMM)/Marketing Team Lead (MTL) and BC leadership to develop key clients and project "must wins" to target in each operating yearMaintain a thorough knowledge of Stantec's markets, clients, capabilities, staff, and primary competitors to support the development of pursuits as identified in the marketing and business development plansWork with the regional marketing team and pursuit leaders/business developers to support cross-promotion of Stantec's various service offerings, where opportunities for the delivery of integrated services existProvide marketing support for all aspects related to the proposal process including workflow coordination, Marketing Go / No Go, resource requirements (e.g., identifying subject matter experts, external consultants, and related internal contributors), and technical content needsPrepare high-impact proposals, presentations, and other communications in alignment with the Stantec brandWork closely with technical project managers to create compelling messages that set our firm apart from the packServe in a quality control capacity during the preparation and review of proposal materials developed by the marketing team with specific emphasis on brand alignment, relevance, accuracy, and timely deliveryProvide planning support for all aspects related to client presentations including the preparation of PowerPoint slides, presentation boards, and print collateral materialsServe in a quality control capacity during the preparation and review of client presentation materials developed regionally with specific emphasis on brand alignment, relevance, accuracy, and timely deliveryProvide marketing support for client presentations that includes critiquing at dry runs and providing final review on large proposal pursuitsFacilitate debrief meetings following project wins/lossesMonitor opportunity-related websites and publications for project opportunities and distribute as appropriateAttend, as appropriate, key business and community, functions to represent Stantec's leadership team in establishing and supporting Stantec's leadership role in the local/regional business communityPromote the consistent use of the Stantec Pipeline in support of account management and business development effortsBrand Management/Promotions
Work closely with the RMM/MTL and Region's Public Relations (PR) representative to implement the annual marketing and public relations strategies and plans in support of marketing communications initiatives and events for the Region, including regional community engagementWork closely with the Marketing Communications Coordinator, if applicable, and members of the Corporate Communications team, and function as a key contact for marketing communications information on behalf of the RegionWork closely with Marketing Resources, Promotional/Programs Manager, and function as a key contact for marketing photography services on behalf of the Region; including but not limited to advance documentation, e.g., client permission, Project Profiles, detailed photography requirements, and site accompanimentWork with BC and Regional Marketing Leadership to coordinate local marketing and communications platforms including targeted publications, e-campaigns, promotional material, booth, and banner stands involving key conferences/tradeshows and brochuresProactively reach out to Regional & Sector Marketing Managers and their teams on key pursuits and promotional activities, market trends and research, and to promote team buildingIdentify opportunities to team with PR on positioning campaigns for major clients and pursuitsExecute positioning campaigns that include traditional and social media, and conventional and emerging digital marketing tacticsMarketing System Support
Working with end users, use the SMKC to incorporate the principals of teamwork, collaboration, and information-sharing to achieve greater effectiveness in marketing-related projects and processesAssist in the development and coordination of regional content for Stantec's communications systems and tools including the Stantec Marketing Knowledge Center (SMKC), stantec.com, Stantec Pipeline, The Lens, etc.Ensure all information entered the system is timely, accurate and up-to-date and in adherence with Stantec standards and style guideEducation/Experience:
Post-Secondary in business, marketing, communications, public relations, or an equivalent level of experienceMinimum 5-8 years of experience in a marketing role in a medium to large sized organization
Other Requirements:
Strong knowledge and understanding of marketing and business development best practiceDetail oriented and organized, with exceptional prioritization skillsAbility to effectively balance conflicting prioritiesCommitment to client service and ability to work in a team-oriented environmentDemonstrated proficiency with web-based tools and Microsoft Office applications including but not limited to Outlook, Word, Excel, Working knowledge in the use of desktop publishing software such as InDesign, Photoshop, Adobe Acrobat, etc.Strong presentation skills in small or large group environments, with proficiency in presentation support tools (e.g., PowerPoint)Ability to effectively communicate with senior management, supervisors, peers, and clients, internally and externallyAbility to work effectively within a group as well as independently motivated with minimal supervisionAwareness that ongoing training may involve professional development courses in the evenings or on weekendsAwareness that attendance of trade and industry association events, and networking with marketing peers at some of our identified teaming partner firms could be required
This description is not a comprehensive listing of activities, duties or responsibilities that may be required of the employee and other duties, responsibilities and activities may be assigned or may be changed at any time with or without notice.