Sr. Director, Marketing and Communications - Leavitt School
WESTERN GOVERNORS UNIVERSITY - Salt Lake City, Utah, United States, 84193![WESTERN GOVERNORS UNIVERSITY](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Sr. Director, Marketing and Communications - Leavitt School
SALT LAKE CITY, Utah
If you're passionate about building a better future for individuals, communities, and our country-and you're committed to working hard to play your part in building that future-consider WGU as the next step in your career.Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families. Current WGU employees should submit an internal application before 8/14/2024 to be considered.The Sr. Director, Marketing and Communications - Leavitt School of Health is responsible for the development and execution of marketing and communication strategies that support brand development, new student enrollment, and other priorities for one or more WGU schools and their related program portfolios (e.g., Business, Health, Education, Technology).Among the Sr. Director's responsibilities is ownership for the development of rich insights into audience needs, product-market fit, competitive landscape, etc., and the translation of such into messaging and actionable product development and growth strategies (i.e., "product marketing"). They will promote the awareness and positive reputation of WGU among key target audiences through the effective use of media, engagements, special events, campaigns, content, promotions, and other related activities. This will include planning and implementing strategies and tactics to build and maintain a positive reputation and gain publicity for activities, programs, and events related to the portfolio of WGU offerings.The Sr. Director is the Marketing team's expert in all internal and external factors that affect performance, including the evolving portfolio of academic course and program offerings, industry associations and employer partnerships, target audiences, market demand trends, and competitor behavior. They drive action to grow the impact of current portfolio offerings and participate in identifying opportunities for portfolio expansion, partnerships, and other growth opportunities.The Sr. Director works in daily partnership with senior executives and other leaders to set performance targets and budgets, develop supporting strategies, execute specific initiatives, and forecast and report on results. This person will be a critical bridge between MarCom and the Academic organization. In this role, the Sr Director will spend relatively equal time interfacing with school leaders and members of the MarCom team and will interface directly with C-level executives on a regular basis. Exceptional ability to build trust and wield strong influence across each of these organizations is critical to the success of this role.The Sr. Director is also responsible for understanding and communicating with cross-organizational partners regarding marketing spending and performance metrics, as well as reviewing and reconciling P&L spending and invoicing vs. budget monthly.The Sr. Director oversees a team of marketing and communications professionals dedicated to the school and partners with centralized marketing and communications services to develop and drive initiatives for their assigned school(s).Western Governors University is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, age, national origin, disability, veteran status, sexual orientation or any other classification protected by federal, state or local law.
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