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Marketing Manager

Founded in 1949, FW Logistics is a leading logistics service provider that seamlessly combines extensive experience with a commitment to personalized service. Specializing in food-grade storage initially, we have expanded our expertise to include contract warehousing, dry storage, hazmat storage, and temperature-controlled warehousing. With over 7 million square feet of warehouse facilities strategically located across the nation, FW Logistics is uniquely positioned to cater to the diverse needs of our clients.

Position Overview

We are seeking an experienced and dynamic Marketing Manager to join our team at FW Logistics. The ideal candidate will be a strategic thinker with a proven track record in developing and executing successful marketing initiatives within the logistics industry. As the Marketing Manager, you will play a crucial role in driving brand awareness, customer engagement, and lead generation for FW Logistics.

Key Responsibilities

1. Develop and implement comprehensive marketing strategies aligned with FW Logistics' business objectives, ensuring consistent brand messaging across all channels.
2. Create compelling and relevant content for various platforms, including website, social media, newsletters, and other marketing collateral.
3. Oversee digital marketing campaigns, including SEO, SEM, and social media advertising, to enhance online visibility and drive customer acquisition.
4. Conduct market research to identify trends, competitor activities, and customer preferences, providing insights for continuous improvement of marketing strategies.
5. Plan and execute marketing campaigns, promotions, and events to generate leads and support sales initiatives.
6. Work closely with cross-functional teams, including sales, operations, and IT, to ensure marketing strategies align with overall business goals.
7. Monitor and analyze marketing performance metrics, providing regular reports and insights to measure the effectiveness of campaigns and optimize strategies.

Requirements

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience as a Marketing Manager, preferably in the logistics or supply chain industry.
• Strong understanding of digital marketing, content creation, and campaign management.
• Excellent communication and interpersonal skills.
• Ability to think strategically and execute tactically.
• Proficiency in marketing software and analytics tools.

Benefits

• Competitive salary
• Health, dental, and vision insurance
• 401K w/ 4% match Retirement savings plan