Director, Integrated Media Planning
Empower Media - Chicago, IL, US, 60290
Work at Empower Media
Overview
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Overview
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Base pay range
$120,000.00/yr - $140,000.00/yr
Job Description
The Director, Integrated Planning is responsible for delivering data-driven plans and bringing Creative Media to life. This includes designing, presenting, and overseeing our agency’s client output from the Activation Department, which comprises channel-level media planners/buyers, influencer marketing experts, and social media specialists. The role is integral to all client activities and involves collaboration with Client Services, Analytics, and Creative teams. The Senior Director, Integrated Planning, is expected to bring innovative and creative thinking to our work.
Responsibilities
- Co-develop briefs with Client Services and lead the Activation team in creating data-driven, innovative media recommendations.
- Partner with Analytics Lead to establish plan frameworks and measurement approaches.
- Present recommendations with a cohesive narrative to clients, including senior-level clients.
- Lead internal teams through the activation of approved recommendations, working closely with the Client Services team.
- Engage actively in optimizations, testing, and reporting initiatives.
- Oversee client flowchart development and maintenance.
- Enhance the agency's planning products and provide thought leadership.
- Author cross-channel Point of Views (POVs) for clients and the agency.
- Manage a team of direct reports and lead planning for large, complex clients.
- Travel up to 20% as required.
Qualifications, Education & Experience
- At least 8 years of agency experience in media or planning roles across multiple channels.
- Prior experience working with retail clients.
- Strong client and team relationship skills, with the ability to build trust and rapport.
- Excellent communication skills for internal and external stakeholders.
- Critical listening and thinking skills to synthesize diverse opinions and make sound decisions.
- Empathy for consumers, translating into engaging and high-performing work.
- Ability to recognize when to involve other team members and share credit appropriately.
- Ability to inspire and nurture innovation and creativity.
- Effective feedback delivery and celebration of successes.
- Confidence to lead and ensure strategic alignment.
Seniority level
- Director
Employment type
- Full-time
Job function
- Advertising, Project Management, and Marketing
Industries
- Advertising Services
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