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Integrated Media Planner and Buyer (hybrid)

Media Works is looking for an Integrated Media Planner and Buyer with 3-5 years of experience. Media Works is a highly-respected, fast-paced, energetic integrated marketing agency located in Baltimore, MD. We have been in business for over 35 years and have a diverse client list that has grown with us over the years. We create collaborative partnerships with our clients and have an intrinsic understanding of their business, working closely to integrate media into their marketing programs.

Position Summary:

The Integrated Media Buyer/Planner position at Media Works offers a unique opportunity to plan, strategize, and buy all media while also taking part in account management roles. The role is responsible for the strategy, research, planning, negotiation, purchase, and placement of all media for existing clients. The position straddles traditional media as well as OTT/CTV, streaming audio/video, and site direct. Additionally, the buyer/planner is responsible for training and advising media coordinators, working with client teams, and managing workflow/deliverables/execution for each account.

Position Requirements/Responsibilities:

1. Acts as liaison between media vendors, the client, and the agency.
2. Keeps a strong pulse on new and emerging media changes and provides fresh ideas to grow clients' business.
3. Gathers, organizes, and presents competitive and industry research as well as preparing market analysis.
4. Determines best use of multi-platform media mix including traditional and digital/social media outlets to best meet clients' goals and objectives.
5. Participates in client meetings for media plan presentation and strategizing sessions.
6. Manages day-to-day tasks associated with stewarding client-approved media plans.
7. Helps maintain positive relationships with clients.
8. Has in-depth knowledge and understanding of Video, Print, Audio, and OOH.
9. Understands rating estimates (TV & Radio) as well as digital performance metrics/KPIs measurement.
10. Avails media and negotiates best rates, CPMs, CPPs, special time parameters, value-added sponsorships, promotions, bonus impressions, and e-newsletters.
11. Builds the Radio & TV schedules and compiles digital media into a digital planning document.
12. Manages media execution project management, including asset tracking/trafficking, process control, adherence, and quality control monitoring.
13. Analyzes all post buys and works with stations to make up under delivery weight or impressions.
14. Paces digital media.
15. Works with internal team members to develop monthly performance reports and make ongoing performance optimization, strategy improvement, and best practice recommendations.
16. Resolves billing discrepancies as needed.
17. Provides an energy level that brings new and exciting ideas to the overall media strategy.
18. Other duties as assigned.

SKILLS:

• Microsoft Word, Excel, and PowerPoint.
• Experience with media buying software, Strata is a plus!
• Experience with digital ad servers.
• Experience with Google Analytics.
• Experience pulling media research from various sources.
• Experience building target audiences and implementing social media campaigns.
• Ability to multi-task and manage time in a fast-paced and fun environment.
• Strong written and communication skills.

*This is a full-time opportunity based out of Baltimore, MD.* Media Works believes that skill and background contribute to a strong culture. The agency prides itself on transparency with clients and its own employees. We offer a competitive salary, fully paid individual health benefits, 401(k), 14 paid holidays, kind time, continued learning training, 15 days of PTO, and a flexible, collaborative work environment.

Job Type: Full-time

Salary: Commensurate with experience

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Retirement plan

Schedule:

• 8 hour shift

Supplemental pay types:

• Bonus opportunities

Education:

• Bachelor's (Required)

Experience:

• Media buying: 2 years
• Media planning: 2 years

Ability to Relocate:

• Baltimore, MD 21209: Relocate before starting work (Required)

Work Location: Hybrid remote in Baltimore, MD 21209