Digital Marketing Manager, Paid Media
Self Esteem Brands, LLC - Woodbury, Minnesota, United States,![Self Esteem Brands, LLC](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Self Esteem Brands, LLC
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Overview
Digital Marketing Manager, Paid Media
supporting a portion of our portfolio of brands (Anytime Fitness, Waxing the City, The Bar Method, Basecamp Fitness, Stronger U). At Self Esteem Brands, we offer a fun, fast growing, inspirational culture that incorporates a flexible, hybrid work schedule.
Job Summary
As our Digital Marketing Manager, Paid Media, you will play a key role in driving the growth of our brands through the successful management of demand generation campaigns through paid media marketing programs at the national and local level. This position will report to the Director, Paid Media & Demand Generation and be responsible for the day-to-day management, optimization, and scalability of existing paid customer-acquisition channels, as well as the discovery and implementation of new channels.
Purpose/Impact: (Duties & Essential Functions)
In partnership with the brand teams, responsible for paid media strategy and the success of national and always-on paid media efforts for brands in the SEB portfolio. Will serve as the primary contact to our preferred partner agency for designated brand(s) for national media.Act as a consultant and subject matter expert to help educate franchisees to understand strategies and performance of their local media campaigns designed to generate leads and build the brand at the local level.Manage local media campaigns for our corporate owned studios in partnership with our preferred agency partners.Analyze and prepare campaign performance data, and provide insights, learnings and optimization recommendations.Collaborate with brand teams to develop engaging multi-channel campaigns to drive measurable increases in brand awareness and lead generation.Make budgetary recommendations to marketing leadership to help plan for most effective spend of marketing budget.Work across internal teams and external agency to ensure seamless, high quality advertising operations.Inform and educate Brand and other Marketing team leads as a subject matter for paid media and lead generation.Stay up to date with advertising industry trends and news, to help inform campaign strategy and tactics.Prepare insightful POVs with a clear and rational recommendation.
Strengths and Background
5+ years of digital marketing experience with an emphasis on paid media management.Bachelor’s degree in marketing, communications, or related field.Google Ads Certified, Google Analytics Certified and Meta Blueprint Certification preferred, but not required.Experience successfully managing external partners (agencies/vendors) or previous experience working at an agency.Must have excellent analytical, critical thinking, organizational and documentation skills.Exceptional written and verbal communication skills with ability to communicate at all levels, including addressing opportunities, risks, and strategic positioning with brand and business leaders.Ability to work in a fast-paced environment where the demands and directions of the work are constantly changing.Must be a lifelong learner with a passion for continuously staying up-to-date with industry trends, technologies and new tactics. Should be able to research, recommend and apply new technologies as they emerge.Ability to be flexible and work through ambiguity.Ability to quickly assess a situation and offer solutions/recommendations based on data.
What’s In It For You
Medical, Dental and Vision CoverageUnlimited Time off & Fridays off Memorial Day to Labor Day401(K) Savings PlanPaid Parental LeaveCoaching & Therapy SessionsBrand Discounts & ReimbursementsProfessional Development Opportunities
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